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Jennifer Glickson
Brand Manager - RTDs & Distillery at Devils Backbone Brewing Company
Professional Background
Jennifer Glickson is a dynamic professional with extensive experience in the beverage industry, particularly within the craft beer sector. With a strong focus on brand management and customer relations, Jennifer has made significant contributions to her roles at Devils Backbone Brewing Company. Starting her journey as a Craft Adventure Coordinator, she quickly established a reputation for her innovative ideas and passion for the craft community. She later progressed to the positions of Sponsorship & Venues Manager and eventually became Brand Manager for Ready-To-Drink (RTD) products and the Distillery segment of the company, demonstrating her versatility and expertise in brand strategy and market engagement.
Prior to her impactful career in the brewery industry, Jennifer honed her skills in customer relations at Global Professional Solutions, Inc. where she developed a keen understanding of client needs and service excellence. This foundation equipped her with the essential skills to navigate the fast-paced working environments within the hospitality industry, where she thrived as a server and bartender at notable establishments like Great American Restaurants and Carrabba's Italian Grill.
Education and Achievements
Jennifer’s academic journey began with an Associate's degree in Psychology from Christopher Newport University, where she laid the groundwork for her understanding of human behavior, an aspect that is pivotal in the fields of customer service and marketing. She further advanced her education by earning a Bachelor's degree, double majoring in Psychology and Spanish from George Mason University. This diverse educational background not only showcases her commitment to understanding cultural dynamics but also enables her to connect and communicate effectively with a wide range of audiences, enhancing her role in crafting meaningful brand narratives.
Throughout her career, Jennifer has been recognized for her ability to foster relationships with diverse partnerships, creating memorable brand experiences that resonate with consumers. Her work, particularly at Devils Backbone Brewing Company, has contributed immensely to the brewery's growth and presence in the craft beer market.
Achievements
- Brand Development at Devils Backbone Brewing Company: Spearheaded brand strategy for the RTD and Distillery products, leading to successful product launches and increased brand visibility in competitive markets.
- Sponsorship Acquisition and Partner Engagement: Managed sponsorship initiatives and engaged with key partners, contributing to a robust network of collaborations that benefited the company's promotional efforts.
- Customer-Centric Innovations: Implemented customer feedback mechanisms that enhanced service delivery and product offerings, ensuring consumer satisfaction and loyalty.
- Cultural and Linguistic Integration: Leveraged her language skills and cultural knowledge acquired during her tenure as a Language and Cultural Assistant in Spain, which enhanced her ability to connect with diverse clientele and market stakeholders.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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