Jennifer Cassidy

Jennifer Cassidy is a marketing professional currently serving as the Senior Manager of Global Marketing at First Aid Beauty, a position she has held since May 2021.1 Her career trajectory shows steady growth within the beauty and marketing industries.

Career Progression

Jennifer's professional journey includes:

• First Aid Beauty

  • Senior Manager, Global Marketing (May 2021 - Present)
  • Global Marketing Manager (March 2019 - May 2021)

• Small Army

  • Various roles from April 2014 to November 2018, including:
    • Relationship Supervisor
    • Senior Relationship Manager
    • Relationship Manager
    • Assistant Account Executive
    • Account Coordinator

• State Street

  • Associate 2, Cash Administration (December 2012 - January 2014)
  • Portfolio Administrator, Investment Services (August 2011 - December 2012)

Education

Jennifer holds a Bachelor of Arts in English with a focus on Mass Communications and Writing from Assumption College, which she attended from 2007 to 2011.1

Skills and Responsibilities

In her current role, Jennifer likely oversees global marketing strategies for First Aid Beauty. Her previous experiences at Small Army demonstrate her capabilities in:

• Managing integrated marketing campaigns
• Overseeing project flows from briefing to implementation
• Collaborating with creative and media teams
• Mentoring junior team members
• Building strong client relationships

Additional Information

Jennifer is based in the Greater Boston area and has been recognized as a natural-born leader, as evidenced by her promotion to Senior Relationship Manager during her time at Small Army.1