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Jennifer Dwork
VP, Ecommerce + Marketing
Professional Background
Jennifer Dwork is an accomplished leader in the fields of marketing and eCommerce, bringing years of dynamic experience to her current role overseeing marketing and eCommerce initiatives for two prominent brands - Aerosoles, a well-known shoe brand, and giggle, a beloved children's clothing company. With a rich history of driving brand awareness and executing innovative digital strategies, Jennifer's expertise spans various critical roles in the eCommerce ecosystem.
Before joining Aerosoles and giggle, Jennifer held significant positions that propelled her to the forefront of the subscription e-commerce landscape. She was the Head of Content & Partnerships at Book of the Month, a celebrated subscription service known for delivering quality literature to its members. Under her leadership, the brand not only thrived but was recognized for its influential marketing strategies, leading to Jennifer being named one of AdAge's 40 Under 40 for her exceptional contributions.
Jennifer's career foundation is deeply rooted in the media and corporate strategy sectors, with 6 years of television production experience at renowned networks including NBC, CNBC, and Bloomberg. Here, she honed her communication and storytelling skills, pivotal in modern marketing campaigns. Additionally, her corporate development and strategy work at TripAdvisor equipped her with a robust understanding of market dynamics and business growth, enabling her to leverage these insights effectively in her marketing roles.
Education and Achievements
Jennifer's formal education is equally impressive, having graduated from Columbia Business School with a Master of Business Administration (MBA) in Finance, where she was a distinguished recipient of Dean's Honors in 2014. This prestigious education provided her with a solid foundation in analytical thinking and strategic problem solving, skills that have been invaluable throughout her career.
Prior to her MBA, Jennifer earned a Bachelor of Science (B.S.) degree in Business Administration and Management from Georgetown University. This rigorous academic training, coupled with her professional experience, positioned her as a knowledgeable and skilled professional in the competitive fields of marketing and digital commerce.
Notable Roles and Contributions
From her early days at PIMCO as an Account Management Intern to her strategic role as an Investment Associate at 37 Angels, Jennifer has built a diverse portfolio showcasing her ability to adapt and excel across various sectors. Her time in television production also deserves a spotlight; her roles as a Producer at Bloomberg Television and CNBC sharpened her project management skills and taught her the importance of engaging storytelling, which she effortlessly transitioned into her marketing roles.
At Aerosoles, Jennifer first served as VP, Marketing and Digital before moving to VP, eCommerce and Marketing, where she has been instrumental in developing integrated marketing campaigns aimed at increasing brand recognition and boosting sales. Her work at giggle also saw her acting as VP, eCommerce + Marketing, where she elevated the brand's online presence and connection with consumers through creative marketing strategies and partnerships.
In addition to her professional achievements, Jennifer's leadership extends beyond her immediate responsibilities; she places a strong emphasis on mentorship and fostering innovative company cultures. Her multifaceted background makes her an exemplary figure in her field, admired by peers and up-and-coming marketers alike.
Achievements
- Named to AdAge's 40 Under 40 list for outstanding work in branding at Book of the Month.
- Successfully oversaw holistic marketing campaigns that elevated brand awareness and engagement at Aerosoles and giggle.
- Contributed to the strategic growth and innovation of subscription services during her tenure at Book of the Month.
- Developed impactful partnerships and content structures that resonated with target markets in her role at Book of the Month.
Conclusion
In summary, Jennifer Dwork is a well-rounded, highly accomplished marketing executive whose extensive experience in digital marketing, strategic partnerships, and media production has not only shaped successful brands but also earned her notable recognition within the industry. As she continues to lead the charge in marketing and eCommerce innovations, her ability to blend creative strategy with analytical insight stands as a hallmark of her professional journey.