👋 Jennifer Chin

Jennifer Chin is a Lead Product Marketing Manager at Beamer with extensive experience in B2B SaaS marketing.1 Here are some key details about her:

Professional Background

• Jennifer has over 4 years of go-to-market (GTM) experience and nearly 10 years total in marketing.1
• She describes herself as a full-stack Product Marketing Manager (PMM) who is passionate about creating engaging narratives and turning customers into champions.1

Career History

Jennifer has worked with several notable organizations, including:

• Beamer (current role as Lead Product Marketing Manager)
• Oyster
• Polly
• Unbounce
• CodeCore
• Trulioo
• Foodee
• Spring Activator

Key Achievements

• Led the launch of a major lead-generation campaign (Conversion Benchmark Report), which included overseeing a Product Hunt launch, organic distribution, sales/customer success enablement, and managing a $300K budget for PPC/sponsorships.1
• Headed up social media and community efforts, including managing all social channels and B2B review sites.1
• Organized a company-wide workshop on social strategy and internal advocacy, resulting in an award-winning campaign for a company rebrand called #ChooseExtra.1
• Developed a social listening strategy to gather and act on market, customer, and competitive intelligence.1

Skills and Expertise

Jennifer appears to be skilled in various aspects of marketing, including:

• Product marketing
• Go-to-market strategy
• Social media management
• Community building
• Campaign management
• Content creation
• B2B marketing
• SaaS marketing

Jennifer Chin's LinkedIn profile can be found at https://ca.linkedin.com/in/jenniferchin, where she goes by the username "jenniferchin".1