Jennifer Chen

Jennifer Chen is a visual storyteller in marketing analytics who specializes in bigger-picture optimizations, with a background encompassing website and media campaign reporting.

She is passionate about understanding how brands establish trustworthiness online, fostering meaningful conversations, and engaging with the consumer market.

Jennifer aims to assist brands in identifying critical insights, building connections with consumers, creating seamless online experiences, and refining digital journeys to align with evolving consumer demands.

Jennifer Chen holds a Bachelor's Degree in Marketing from the University of Wisconsin-Madison - School of Business, and has additional educational experience in Business & Marketing from CEA Rome: Business & Communication, and Marketing/Marketing Management from The Hong Kong University of Science and Technology. She also completed General Studies at Barrington High School.

Her professional journey includes roles as a Staff Consultant and former Consultant in Analysis & Insights at Cardinal Path, former Marketing Associate Director at Wisconsin Union Directorate Art Committee, former TruStage Ecommerce Intern at CUNA Mutual Group, former Front Desk Staff at UW-Madison Housing, former Marketing and Communications Assistant at University of Wisconsin E-Business Consortium, as well as former positions as a Team Member at Holt Center Bean & Creamery and a Hostess at Sun Shui Restaurant.