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Jennifer Chang
Newsroom executive and senior audience strategist
Jennifer Chang is a newsroom executive and senior audience strategist currently serving as the Senior Director of Digital Experimentation & Innovation at the Houston Chronicle, a position she has held since December 2023.1 With a career spanning over a decade in digital media and audience engagement, Chang has built an impressive track record in the journalism industry.
Career Progression
Chang's journey at the Houston Chronicle began in October 2018 when she joined as the Director of Digital Audiences.1 Her role evolved over time, and she was promoted to Managing Editor in February 2022, a position she held for nearly two years before taking on her current role.1
Previous Experience
Before joining the Houston Chronicle, Jennifer Chang gained valuable experience at several notable organizations:
- Thrive Global: Head of Audience + Platforms (January 2018 - May 2018)
- Quartz: Growth Editor (January 2016 - January 2018) and Deputy Growth Editor (February 2015 - January 2016)
- SUCCESS Magazine: Associate Editor (July 2014 - January 2015) and Social Media Editor (January 2012 - June 2014)1
Expertise
Throughout her career, Chang has demonstrated expertise in:
- Digital audience engagement
- Content strategy
- Social media management
- Editorial leadership
- Digital innovation and experimentation
Jennifer Chang's LinkedIn profile showcases her progression through various roles in digital media, highlighting her ability to adapt to the evolving landscape of journalism and audience engagement.1