Jennifer Boldry

Jennifer Boldry is a seasoned professional in the bicycle industry, currently serving as the Chief Research Advisor at PeopleForBikes.12 In this role, she focuses on providing actionable market intelligence, including industry sales data, consumer behavior insights, and ridership information to support the growth of bicycling in all its forms and foster a healthy bicycle industry.1

Career Highlights

PeopleForBikes: Boldry has been associated with PeopleForBikes for several years, taking on progressively responsible roles:

• Chief Research Advisor (April 2020 - Present)
• Director of Research (February 2016 - February 2020)

During her tenure as Director of Research, she was responsible for providing empirical insights into factors driving participation growth, measuring ridership, and quantifying the positive impacts of increased bicycle usage, such as economic development, health improvements, and enhanced safety.1

NAXION: Currently, Boldry also holds the position of Senior Group Director/Applied Innovation Leader at NAXION, a market research consultancy.13 In this role, she consults with clients to design research programs and leverage insights to inform various business decisions.

Breakaway Research Group: Prior to her roles at PeopleForBikes and NAXION, Boldry was the founder and president of Breakaway Research Group.4 This organization focused on providing market research to support the growth of outdoor, snow, run, and bike industries.

Expertise

Jennifer Boldry brings a unique combination of skills to her roles:

• Methodological experience in various research techniques, including segmentation, conjoint analysis, brand equity measurement, and concept/message testing1
• Statistical modeling expertise, particularly in non-independent data analysis
• Industry knowledge specific to outdoor recreation and bicycling
• Consulting expertise to translate research insights into actionable business strategies

Her background in statistical modeling, combined with her industry-specific knowledge, allows her to serve as a valuable partner to clients and organizations in the bicycle and outdoor recreation sectors.1

Jennifer Boldry, often referred to as "Doc B" or "Dr. B" in the industry35, holds a Ph.D., though the specific field of study is not mentioned in the provided search results.