Jennifer Berson

Jennifer Berson is a prominent figure in the public relations industry, best known as the Founder and President of Profitable PR Pros and Jeneration PR, a firm specializing in PR, marketing, and social media for beauty, baby, and lifestyle brands. She has been leading Jeneration PR since March 2005 and established Profitable PR Pros in February 2018, focusing on empowering women in the PR field through educational programs and resources.

Background and Education

• Education: Berson holds a Bachelor of Arts in Communications from the University of California, Santa Barbara (1994-1998) and a Juris Doctor from the University of Southern California Law School (1998-2001).
• Career Transition: Before her career in PR, Berson worked as a civil litigation attorney in Los Angeles. Her shift to public relations stemmed from her desire for a more flexible work-life balance, especially after becoming a mother.

Achievements

• Media Recognition: Berson has been featured in major publications such as The New York Times, Forbes, Inc., and Entrepreneur Magazine. She was also recognized by Babble.com as one of the "10 Mompreneurs Who Made it Big."
• Jeneration Academy: In addition to her agency work, she founded Jeneration Academy, which provides training for aspiring PR professionals. This platform has served thousands globally, offering courses on mastering PR skills and running profitable agencies.

Vision and Impact

Berson aims to empower women to balance their careers and family life effectively. She advocates for a model that allows women to thrive professionally without sacrificing personal time. Her initiatives have impacted individuals across 23 countries, emphasizing her commitment to changing the narrative around women in business.

Berson resides in Los Angeles with her husband Kevin and their two children, balancing her professional endeavors with family life.