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Jennifer Anderson
20+ year marketing and advertising expert, extensive understanding of digital and traditional advertising. Superior strategic and creative thinker. Strong background in leadership and team mentoring.
Jennifer Anderson is a success-driven and collaborative business and marketing leader with a passion for the healthcare, startup, and nonprofit industries.
She possesses extensive experience in running marketing teams and has a holistic view of the implications marketing decisions have across organizations.
Jennifer has proven abilities in building organizations, systems, and processes, managing teams, developing brands, and executing complex multi-channel campaigns.
Her skill set includes mar-comm strategy, digital marketing, social media, media strategy, brand development, content strategy and creation, data analysis, website management, video production, design, business management, budgeting, financial modeling, account directorship, project management, and new business development.
As a CEO, she has successfully built service lines, pricing strategies, and corporate brands, alongside managing teams, contract negotiations, vendor partnerships, and client onboarding processes.
Jennifer has demonstrated success in new business development, securing clients such as Shields Health Care, Boston Children's Hospital, and many others, leading to a 5x growth in annual billings over 5 years.
In her role as a Marketing Consultant, Jennifer provides strategic marketing leadership, brand development, marketing strategy, web development, digital and social media campaign management, creative development, and client training.
Her expertise extends to vendor and project management, budgeting, design, video production, social media, thought leadership, data analysis, as well as tracking and reporting key performance metrics.
Jennifer Anderson studied Business Management and marketing at North Carolina State University and completed her education at Randolph High School.
Her previous roles include Marketing Director at Cohesion Marketing Partners, Director of Accounts at ViaMark Advertising, Senior Account Executive at Capitol Broadcasting, Field Sales Representative at Sanofi-Aventis, and Account Executive at Clearchannel Communications and McClatchey Publishing.
