Jennifer Aldrich

Jennifer Aldrich is a Senior Content Designer and UX Writer at TikTok, with over 11 years of experience in enhancing user experiences through effective content design and strategy. She has a strong background in the tech industry, having worked in various roles that emphasize collaboration with cross-functional teams to improve product usability and engagement.

Professional Background

• Current Position: Senior Content Designer at TikTok, based in the San Francisco Bay Area.
• Previous Experience:
  • Freelance UX Writer / Content Strategist at Creative Flame LLC (August 2023 - Present).
  • Senior UX Writer at Rocket Companies (June 2021 - August 2023).
  • Director of Community Engagement at InVision (November 2020 - June 2021).
  • UX Researcher & Content Strategist at Schoolwires/Blackboard K-12 (September 2011 - July 2015).

Education

Jennifer holds a degree from Penn State University, which has contributed to her extensive knowledge in UX writing and content strategy.

Skills and Contributions

Aldrich is skilled in:

• UX writing
• Content strategy
• User research
• Usability testing

Her work often involves creating comprehensive content style guides, collaborating with product teams to launch new features, and enhancing brand voice and tone to stay relevant in a fast-paced market. She has also contributed to significant increases in engagement metrics through strategic content initiatives.

Personal Insights

Jennifer expresses a passion for learning and collaboration, often highlighting the importance of clear communication and teamwork in her professional journey. She has been involved in various initiatives that bridge design and content, ensuring that user experiences are both engaging and effective.12