Jennie McLaughlin

Jennie McLaughlin is a Purpose-led leader dedicated to inspiring human behavior and transforming organizations through Purpose-led leadership.

With a background in mathematics, Jennie brings a unique perspective to customer experience, working with companies of various sizes and industries to create consistent, differentiated, and sustainable experiences.

As a CCXP professional and the Founder/Chief Purpose Officer at Purpose Led Transformation, Jennie leverages her consulting experience from EY and leadership role at Optus Business to drive purpose-led transformations.

Her mission is to help clients become Purpose-led leaders, resulting in happier employees, passionate customer advocates, and long-term value.

Jennie is a strong advocate for Purpose-led leadership, emphasizing its positive impact on employees, customers, and financial outcomes.

Her passion for storytelling and creating memorable human experiences extends beyond the workplace as she manages her family and enjoys quiet moments with a book, coffee, and playing the piano.