Jennie McLaughlin

Jennie McLaughlin is a prominent leader in the field of purpose-driven business transformation. She serves as the Founder and Chief Purpose Officer of Purpose Led Transformation, where she focuses on helping organizations align their operations with a clear purpose to drive positive social impact. With a strong background in corporate consulting, Jennie aims to provide expertise to social enterprises that may not typically have access to high-level consultancy services.12

Her career is characterized by a commitment to inspiring human behavior and fostering organizational change through purpose-led leadership. Jennie has extensive experience in guiding businesses to redefine their missions and values, ensuring they operate with a strong sense of purpose.5 She has also been involved in various speaking engagements and podcasts, sharing insights on the importance of purpose in business and its role in achieving sustainable development goals.34

In addition to her role at Purpose Led Transformation, Jennie is a partner at Transcend.Space, where she continues to advocate for purpose-driven practices across different sectors.16 Her work emphasizes the integration of purpose into business strategies, aiming to create meaningful impacts both within organizations and in the broader community.