Jenna Villalobos, CRME

Jenna Villalobos, CRME, is a seasoned hospitality leader with a rich background spanning over 20 years in the industry.

Her expertise covers a wide range of areas including new resort development, renovations, brand transitions, sales, distribution, revenue generation, commercial tech stack selection, implementation, and market re-positioning.

Jenna pursued her education at Johnson & Wales University, where she earned a Bachelor of Science in Hospitality Management, an Associate of Science in Hotel, Motel, and Restaurant Management, and also obtained a Certificate of Revenue Management from Cornell University.

Throughout her career, Jenna has held key positions in reputable organizations, serving as the former Senior Vice President of Commercial Strategy, Vice President of Commercial Strategy, and Vice President of Revenue Strategy at OUTRIGGER Hospitality Group.

Additionally, she has contributed significantly in roles such as Corporate Director of Revenue Optimization and Corporate Director of Reservation Sales at KSL Resorts, as well as Revenue Manager at Morongo Casino Resort & Spa.

Her experience also includes leadership roles at La Quinta Resort & Club and Doral Palm Springs, where she served as the Director of Revenue and Reservations Management and Director of Front Office respectively.