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Jenna Setchell
Design Director at Procter & Gamble - P&G Brand
Professional Background
Jenna Setchell is a dynamic and innovative strategic creative professional known for her exceptional ability to leverage the power of visuals in branding and design. With an extensive career in the beauty industry, Jenna has held prominent roles that highlight her expertise in brand identity design and creative direction. Her journey has seen her progress through various prestigious positions, including her current role as Design Director at Procter & Gamble, where she plays a pivotal role in shaping the aesthetics and identity of renowned beauty brands.
Prior to her current position, Jenna served as a Senior Brand Identity Design Manager at Coty Inc. and previously starred in identical roles at Procter & Gamble. Her passion for design and insight into consumer trends have led her to successfully refresh brand equities and constructions, and redesign packaging to amplify modernity and shelf effectiveness. Jenna also takes pride in creatively directing photoshoots, where her inbound understanding of visual storytelling helps brands connect with their audience compellingly. She is recognized for inspiring her teams with innovative visual design strategies, ensuring everyone is aligned with a unified brand vision that resonates in today's market.
Through her work, she has engaged with multiple beauty brands and her extensive experience in visual design has enabled her to craft compelling brand narratives that consumers can not only relate to but also fall in love with. Jenna is acutely aware of how aesthetics play a crucial role in the beauty industry and is dedicated to transforming this understanding into impactful design solutions that captivate target audiences. In addition to her pivotal roles within established organizations, Jenna's mindset remains forward-thinking, fueled by her passion for start-ups and market disruptors that challenge the status quo and transform categories worldwide.
Education and Achievements
Jenna Setchell pursued her academic passions by studying for a Bachelor of Science in Fashion Design Product Development at the University of Cincinnati. Her educational background laid the foundation for her understanding of design and consumer behavior, both of which are observable in her day-to-day role in the industry. Beyond formal education, Jenna is a true imagery collector and curator, continuously inspiring others with design themes that visualize ideas and strategies.
Her fascination with trends fuels her professional drive; she is particularly intrigued by how global phenomena can capture people's interest, how they evolve over time, and the cyclical nature of fashion and design. This enthusiasm leads Jenna to seamlessly integrate culturally relevant trends into her design approach, ensuring that the brands she works with are not only modern but also resonate with a global audience.
In her roles at prestigious companies, Jenna's dedication has empowered her to significantly influence beauty brand identities. From managing design interns and newcomers to leading high-profile creative projects, her aims have consistently transformed organizational goals into visually striking and effective outcomes. More than just overseeing brand evolution, Jenna seeks to provoke thought and encourage teams to break free from conventional design norms – ensuring that innovation and fresh perspectives remain at the forefront of her work.
Notable Achievements
One of Jenna's standout qualities is her dedication to understanding and leveraging trends that continually reshape the beauty industry. Her ability to identify insights from various consumer demographics and apply them to her creative processes has consistently resulted in compelling brand identities that are not only aesthetically pleasing but also culturally relevant.
Having developed her design skill set through numerous internships, Jenna's early career included valuable positions at prominent companies such as Abercrombie & Fitch and Fossil. Her diverse experience within design has given her a multifaceted view of the industry, allowing her to approach challenges with creativity and originality. This early exposure continues to inform her innovative approach to brand equity refresh and packaging redesign.
Through her creative leadership at renowned organizations, Jenna has demonstrated a unique ability to inspire others towards a common vision. Her initiatives in creative direction, especially during photoshoots, have helped to illustrate brand stories in a way that engages consumers deeply and meaningfully. By emphasizing the significance of unifying design strategies, her contributions to brand identities have led to successful market positioning and resonance within competitive landscapes.
As a committed beauty aficionado, Jenna's passion for design extends beyond professional obligations; it’s entrenched in her personal ethos. She firmly believes in beauty’s transformative potential, and this personal commitment inspires her daily actions. This intrinsic motivation reinforces her vision for creating brilliant brand experiences that consumers cherish and incorporate into their daily lives, ensuring her work not only influences but also empowers women in their beauty choices.
In conclusion, Jenna Setchell exemplifies a blend of creativity, strategic thinking, and passion for beauty and design. Her education, experience, and achievements reflect her unwavering commitment to shaping compelling and meaningful brand identities in the beauty industry. With a focus on innovation and an appreciation for aesthetics, Jenna continues to inspire not just her teams but also the broader community of beauty enthusiasts around the world.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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