Franciscan University of Steubenville

Customer Success Coordinator at Olive

Availity

Demand Generation Marketing Manager

Product Marketing Manager

Skills: Growth Marketing · Marketing Strategies · Digital Marketing

Sword Health

Enrollment Marketing Manager

MASS LAYOFF

-Developed strategy for partnership acceleration campaigns, including PR, paid media, social, webinar, website, internal communications, etc. 
-Wrote briefs for campaigns and simplified product offerings for copywriters to base their work off of  
-Updated and created over 50 partners' product listings on our marketplace in ContentStack (CMS) 
-Owned strategy and content calendar for Partner Spotlight & Featured Products to create dynamic content on Library
-Collaborated with Partnership's team to understand the needs of our Partners and develop processes for our workflows 
-Led Allbound (PRM) implementation with the Partnership Operations team
-Collaborated cross-functionally with product marketing, partnerships, sales, and customer engagement to develop a world-class partner journey

Olive

Partnerships Marketing Specialist

-Owned 11 accounts with $3.7 million in contract value
-Lead customer meetings, triaged issues, communicated solutions, coordinated resources, and developed relationships with customers
-Collaborated with sales, engineering, product, data analysis, and CX to ensure the long-term success of customers post-implementation
-Created monthly reports and QBRs with data analysis to tell the value story Olive brings customers
-Worked with marketing and product marketing to define and updated Olive's voice to better reflect the company's values and her capabilities 
-Synthesized complex workflow issues, create and track cards in JIRA, and problem solve with engineers
-Helped train new Customer Success Managers and transitioned customers to their ownership
-Created a monthly reporting template to showcase the value and provide quantifiable data to customer

Customer Success Manager

-Wrote 837 strategy briefs for internal stakeholders and developed content used as the basis for all  consumer digital and print promotions 
-Copywriting for social and display ads, outlining objectives within budget, and specifying the creative direction 
-Developed relationships for 10 independent furniture retail clients
-Analyzed customer data to build customer profiles for furniture style preferences and pricing 
-Researched market trends using search & content performance tool, Search Metrics to identify keyword search and promotion timelines
-Increased the percentage of mattress sales by 10% overall for the year
-Implemented gift with purchase strategy that increased sales by 33% for that month

R&A Marketing

Strategy Analyst

Create new content for distribution via social media platforms that include Twitter, Facebook, and LinkedIn. Develop social media strategies to grow following and awareness. Design and optimize social media pages. Analyze social media effectiveness to ensure content effectiveness and engagement. Perform proofreading and fact-checking prior to posting. Develop engaging text, image, and video content. Design posts to sustain reader curiosity and create buzz around the program. Measure web traffic and monitor SEO.

-Created new content for distribution via social media platforms that include Twitter, Facebook, and LinkedIn
-Designed and optimized social media pages
-Wrote, edited, and formatted weekly newsletter, which serves as one of the business’s primary leads, and generates thousands of dollars in revenue
-Initiated a project to create an e-book on top strategies for communications
-Performed keyword research and optimize content to strengthen organic search rankings

Reputation Group

Copywriter, Marketing Specialist & Social Media Manager

Researched, wrote, and edited 1 article per week on book publishing industry. Learned to effectively plan and implement monthly editorial strategy. Engaged with thought leaders in publishing and marketing industry on social media. Developed new customers by creating brand awareness via publishing on Medium.com. Ran social media campaign, with focus on Twitter. Managed projects and provided client service.

* Credited with growing media reach by 20%.

* Re-energized company’s once-dormant Twitter social media campaign. Researched each tweet and developed specific editorial strategy for maximum engagement.

Jenna Millen