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Jenna Lang
Media Director at Target
Professional Background
Jenna Lang is a highly accomplished media professional renowned for her strategic thinking and creative prowess in the advertising industry. With a solid educational foundation and extensive experience in various media roles, Jenna has consistently demonstrated her ability to drive impactful marketing campaigns and enhance brand visibility. As the Media Director at Target, she plays a pivotal role in shaping the company's media strategies, leveraging her comprehensive understanding of the market dynamics and consumer behavior. Her journey in the media landscape is marked by an unwavering dedication to innovation and excellence, making her an influential figure in her field.
Before assuming her current role at Target, Jenna wore many hats in the media industry. She has served as the Principal Media Strategist, where she developed and executed comprehensive media plans that significantly contributed to Target's growth and market presence. Her expertise in crafting targeted media strategies was honed during her tenure as a Media Strategy Manager, where she specialized in optimizing media budgets and ensuring maximum return on investment.
Jenna's career trajectory also includes notable positions at Martin Williams, where she cultivated her skills as a Group Media Director and Media Supervisor. Her impactful leadership and keen analytical skills were pivotal in managing major media campaigns while collaborating with creative teams to deliver standout results. Starting her journey at Martin Williams as a Media Analyst and later evolving to a Media Planner, Jenna mastered the intricacies of the media planning process, setting a strong foundation for her future roles.
Outside of her direct marketing roles, Jenna has also exhibited her creative flair as a Writer, Editor, and Creator at Eat Drink Pretty, where she honed her writing skills and ability to connect with audiences through engaging content. This experience further enriched her understanding of media from a consumer perspective, allowing her to bridge the gap between strategy and execution effectively.
Jenna's professional journey began as a Marketing Coordinator at Mid-America Festivals, where she first delved into the world of marketing and media, showcasing her ability to manage diverse marketing initiatives. Her foundational experiences at this early stage have significantly contributed to her robust career in media and marketing today.
Education and Achievements
Jenna Lang graduated with a Bachelor's degree in English and Business from the prestigious University of Saint Thomas. Her academic journey equipped her with a unique blend of analytical and creative skills that have become integral to her roles in the media industry. The combination of English and Business studies has provided Jenna with a diverse skill set, preparing her to excel in various aspects of media and marketing.
Throughout her career, Jenna has been recognized for her strategic contributions to media planning and execution. At Target, she has played a crucial role in implementing successful advertising campaigns, showcasing her ability to combine analytical insights with creative strategies. Her expertise has not only driven brand success but has also earned her recognition among peers in the industry.
Jenna's previous positions have also afforded her opportunities to lead teams, manage complex projects, and develop meaningful client relationships. Her approach to media strategy is characterized by a commitment to collaboration and excellence, ensuring that her teams are motivated and empowered to achieve their objectives. Her influence extends beyond immediate projects, driving a culture of innovation and accountability within her teams.
Achievements
- Media Director at Target: Leading the media strategy for one of the most recognized brands in retail, Jenna has significantly influenced Target’s presence across various media platforms.
- Principal Media Strategist: Developed and executed multi-million dollar media plans, optimizing spending and maximizing results for high-profile campaigns.
- Group Media Director at Martin Williams: Successfully managed media initiatives for various clients, offering strategic insights that bolstered brand engagement and market presence.
- Creative Contributor at Eat Drink Pretty: Demonstrated her creative writing skills, producing content that resonated with audiences and showcased her ability to merge strategy with storytelling.
- Marketing Coordinator at Mid-America Festivals: Laid the groundwork for her media career, managing marketing projects that helped initiate her passion for media and advertising.