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Jenna Hammer
Director, Experience Research at Zillow
Professional Background
Jenna Hammer is a seasoned Customer Experience Research Leader with over a decade of expertise in management and user-centered design. With a solid background in qualitative research methodologies, Jenna has established herself as an influential figure in the field of experience research, where she plays a pivotal role in guiding organizational strategies through comprehensive user insights. As the Director of Experience Research at Zillow Group, she successfully integrates customer advocacy into the core business strategies, driving the innovation and enhancement of user experiences.
Jenna's career path is marked by her commitment to empowering teams and fostering environments where creative solutions can flourish. Her leadership style is characterized by confidence and a genuine focus on people development. Over the years, she has mastered the art of coaching and mentoring, enabling her teams to thrive while simultaneously producing high-quality research outputs that influence decision-making at all levels of the organization. By presenting her research findings effectively, Jenna ensures that stakeholder engagement translates meaningful insights into actionable strategies.
Jenna's ability to manage cross-functional teams within a distributed environment showcases her exceptional organizational skills. She is adept at balancing multiple projects concurrently, ensuring timely delivery of valuable research outcomes that not only meet but exceed stakeholder expectations. Her collaborative approach facilitates the establishment of robust relationships across a spectrum of business and technical partners, ensuring alignment and fostering a shared vision for customer-centric initiatives.
Education and Achievements
Jenna Hammer's educational background is foundational to her expertise in customer experience research. Throughout her academic journey, she developed a deep understanding of user-centered design principles, forming the bedrock of her professional philosophy. Jenna's pursuit of knowledge has equipped her with the necessary tools to explore various qualitative research techniques and effectively apply them to real-world challenges.
With a strong emphasis on continuous learning, Jenna has participated in numerous workshops and training sessions that enhance her skills in leading user research initiatives. Her remarkable ability to conduct usability testing, mobile user research, and participatory design exemplifies her dedication to elevating user experience as an essential element of product development. Through heuristic evaluations, ethnographic methods, and field studies, Jenna provides nuanced insights that drive the user experience forward.
Achievements
Jenna Hammer's career is rich with notable accomplishments that demonstrate her commitment to excellence in customer experience research. As a thought leader in her field, she actively contributes to the advancement of research practices, advocating for the integration of user insights in the design process. Her work not only shapes organizational outcomes but also advances industry standards.
Key achievements throughout her career include the successful facilitation of numerous workshops focused on design thinking, journey building, and scenario crafting. These workshops have empowered participants to develop customer personas, fostering a deeper understanding of user needs and motivations. Jenna believes in the power of collaboration, which is apparent in her ability to bring together diverse perspectives to create cohesive research reports that resonate with stakeholders.
In addition, Jenna’s expertise extends to various qualitative surveys and methodologies, where she leverages her skills to extract rich insights that inform product development. Her innovative approaches to research, coupled with her exceptional leadership, position her as a respected mentor and guide for budding researchers and experienced professionals alike.
Through her role at Zillow Group and beyond, Jenna Hammer continues to push the boundaries of customer experience research, ensuring that businesses are equipped to understand and anticipate user needs effectively.