Penn State University

Brand Manager, Knorr US Operations & Engagement at Unilever

Skills: Storytelling · Marketing Communications · Communication · Business Planning · Activations

Unilever

Senior Brand Manager, Hellmann's / Best Foods Mayonnaise 

Senior Brand Manager, Knorr Masterbrand North America

Brand Manager, Knorr US Operations & Engagement

• Responsible for the business management and delivery of sales and share targets for the Knorr US brand ($650MM+ business)
• Manage all business operations and marketing plans for the Knorr Sabor business ($200MM+), with a concentration on understanding and serving the Hispanic consumer 
• Designed and built the Knorr Purpose Program and strategy from the ground up in partnership with insights & agency teams
• Manage brand relationships, contracts and programming with external partners as they pertain to social impact
• Strategic lead for Knorr public relations, brand purpose & well-being initiatives, and ecommerce strategy

Associate Brand Manager & Head of Social Impact, Knorr USA

• Served as a local liason and expert in US-based global project launching in the SEAA region 
• Adapted global product and marketing concepts to the needs of the Southeast Asia skin care market
• Explored innovation pipeline opportunities for the Southeast Asia region; Researched, created and tested 50+ product concepts

Associate Brand Manager, Vaseline Global: Southeast Asia

• Worked on a cross-functional innovation planning team on the development of innovation 1-3 years from market launch for 20+ countries across the globe
• Led and managed strategic decisions such as claims development and customer trade strategy for upcoming launches
• Assist in the global artwork development and local adaptation for 10 major Vaseline markets
• Facilitate communication between global and local teams to ensure early alignment and minimize risk for project milestones

Associate Brand Manager, Vaseline Global

• Worked collaboratively with the customer to conduct detailed category analysis to influence strong category & brand growth in the deodorant category ($200MM+) 
• Leveraged strong analytical and insight skills to gained an incremental +91K pts of distribution for Unilever within the AP/Deodorants category, while maintaining space on a double-digit decline brand and providing maximum growth for the customer


- Part of the Unilever Future Leaders Program: The Unilever Future Leaders Program rotates members with recognized management potential through 4-6 diverse sales and marketing positions over the course of 3 years

Senior Assistant Category Management Manager - Walgreens Team, Deodorants & Men's Grooming

• Led analysis in developing, optimizing and implementing month-long secondary display assortments to maximize NSV & distribution. Optimized display process is now considered "best in class" among vendors at Walgreens
• Presented to and worked alongside customer stakeholders to ensure seamless implementation on display alterations
• Provided insights and recommendations to business managers to contribute to business growth across categories
• Grand Prize winner of Retail Solutions’ Global 2016 Awards for outstanding customer collaboration through analytics

Marketing & Sales Analyst - Walgreens Team 

• Led analytic deep dive focused on e-commerce initiatives, for a top-tier account team, by using store loyalty data across all categories
• Presented step change recommendations for e-commerce programs to Leadership Team; suggested changes to program tactics to be rolled out team-wide 
• Conducted performance research utilizing resources such as Nielsen, Merlin and eCRM 
• Worked cross-functionally with internal teams such as brand, e-commerce and shopper marketing to ensure alignment of company strategy
• Established and maintained relationships with third party vendors in order to optimize e-commerce opportunities moving forward

Customer Development Intern

• Developed a 1-3 year business strategy to reverse the decline of a Multi-Cultural hair brand in ~5000 beauty supply stores
• Conducted cross-functional employee interviews, researched consumer reports and completed in-store competitive analysis
• Identified brand weaknesses and determined three key issues that would be most beneficial and efficicnet to address 
• Presented a long-term and two short-term strategies to address key issues and reverse the decline of the brand which are currently being implemented by the brand team

Brand Management Intern

- Manage a team of 10-14 Treat Team employees throughout their shifts to ensure customer satisfaction and store cleanliness
- Track financial progress and accuracy throughout daily shifts
- Produce ices and other products according to franchise expectations for consumption
- Manage customer affairs, store fundraisers and external catering events

Jenna Dowd