Jenna Cole

Jenna Cole is a Director of North American Product Marketing at Visa, focusing on strategic marketing efforts for the U.S. Tap to Pay initiative.1 Her role involves supporting Visa's contactless payment strategies and initiatives in North America.

Professional Background

Jenna has experience in the financial technology sector, particularly in the area of digital payments. At Visa, she has been involved in:

• Analyzing trends in contactless payment adoption
• Developing marketing strategies for Visa's tap-to-pay technology
• Educating consumers and financial institutions about the benefits of contactless payments

Education and Location

Jenna Cole attended San Francisco State University.2 She is currently based in New York.23

Career Highlights

• Director, NA Product Marketing at Visa (current role)23
• Previously held other positions at Visa, showing career progression within the company3
• Involved in partnerships between Visa and other companies, such as Sofar Sounds4

Expertise

Jenna has demonstrated expertise in:

• Contactless payment technologies
• Consumer behavior analysis in the payment industry
• Strategic marketing for financial products
• Partnerships and collaborations in the fintech space

Her work at Visa involves staying abreast of payment industry trends, particularly the growth of contactless payments among different demographic groups like Millennials and Gen Z.1