San Francisco State University

Foothill College

Copywriter; SEO Expert; Marketing Consultant

Impact Copy Craft

Copywriter/Owner

Copywriting that tells your story, attracts dream clients, and brings in better sales. For businesses and service providers, who are making a positive impact in the world. 
Purposeful, conscious, action-driven.

Specialties are full website copy, email copy, and sales materials.

Please message me for copywriting or partnership inquiries.

Jenna Copywrites

Copywriter/Business Owner

Digital Marketing Consulting & Management:

Working with sole proprietors and SMBs. Increasing clients’ customer inquiries, optimizing their online presence, lead generation, and sales through content optimizations (copy edits and strategic consultations and implementations), SEO (on-site/off-site/technical, incl. implementation), social media marketing (organic and paid, including both content creation and management), and email marketing (strategy and content creation, incl. implementation into their ESP system (email service provider)).

(Note: I've been doing this work intermittently from Dec 2015 to the present, but scaling back on it to focus on copywriting exclusively.)

Jenna Click Marketing

Digital Marketing Consultant

– Optimized and managed content strategy and content (creation/editing/curation) for all of company's digital marketing channels, including: corporate website, corporate blog, social media channels, PPC campaigns, landing pages, etc.
– Managed large–scale content creation projects and collaboration with subject matter experts, C–level executives, influencers/analysts, regional marketing teams, other content creators, and vendors.
– Created and optimized email campaigns for targeted (new) lead generation and existing audiences (in Marketo).
– Optimized and managed email marketing (incl. copy, design, and operations) (in Marketo).
– Helped drive and optimize company's SEO strategy.
– Assisted with optimizing PPC copy, campaigns, and execution.
– Helped drive company–wide best practices for content creation, SEO, PPC, website management, and social media marketing.
– Collaborated closely with internal teams (PR, analyst relations, product marketing, partner marketing, and regional teams (EMEA/DACH, APAC/APAJ, LATAM), etc.).

SugarCRM

Content Marketing Specialist

– Created and optimized mail plans for Direct Mail campaigns for various sub–brands.
– Compiled, analyzed, optimized, and presented Redemption Reports for DM campaigns.
– Improved cost analysis with data analyst teams and set up best practices for more efficient team use and coordination.
– Optimized quoting process and budget efficiency with data/print vendors.
– Optimized weekly allocation reporting documents and documentation procedures for teams’ DM campaigns.
– Managed and optimized daily projects for various teams.

Shutterfly, Inc.

Marketing Specialist (Direct Mail)

Sole marketing lead at company (Papercut Lab with brand focus KATRIS).

Lifted brand awareness and brand recognition for existing and new product lines in under 8 months (via optimized web traffic, greater social media following/engagement, more customer inquiries, and optimized promotional sales).

Created and executed full marketing strategy, including:
– Copywriting for website content, email marketing, PPC ads, (new/existing) retail product packaging, social media channels, Amazon store, sales and marketing materials (digital/print/video), press releases, etc.
– Email campaign management
– SEO strategy and implantation (incl. managing outsourced talent)
– PPC ad campaign management (set up, execution, reporting) on various digital channels (Facebook/Instagram, Twitter, Google AdWords, etc.)
– Social media management and marketing (incl. content creation, scheduling, platform engagement, and managing outsourced talent)
– PR opportunities and features (incl. working with PR agencies)
– Influencer marketing (relationship building and management of existing and sourcing of new target market and niche product influencers, such as bloggers, social media personalities, etc.)
– Trade show and event marketing
– Sales & marketing asset optimization and new creation from scratch (incl. collaboration with design team)
– Amazon store optimization and management (incl. product detail pages, advertising campaigns, keyword optimization, etc.)
– Budget creation and management

Papercut Lab/KATRIS

Marketing Manager

Optimized and helped with various marketing agency activities, including:

– Creating and managing client's profile and presence on social media channels (Facebook, Twitter, YouTube, Instagram).
– Creating and managing both original and curated content for social media channels.
– Creating and editing attached media (images/video) for social media content.
– Updating social media channels regularly, including audience engagement and building of community.
– Optimizing client newsletter/sales promotions via email marketing.
– Helping with content writing and content editing for client’s blog posts (including media incorporations).

Faustini LLC

Marketing Assistant

– Created, optimized, and managed social media calendars.
– Created and optimized various marketing, sales, and educational assets (for web/email/social/banners/infographics/events/etc.).
– Optimized and created copy across various digital channels.
– Created and scheduled social media content for various social media channels (Facebook, Twitter, LinkedIn, Goggle+, Pinterest, etc.).
– Edited and optimized website content (copy and layout, incl. some basic HTML/coding into company CMS [WordPress]).
– Created new and optimized website content.
– Assisted with designing marketing materials (flyers, banners, posters, ads, etc.) for promotional/educational use (for distribution in social media channels, live events, online advertising, etc.).
– Created complete advertising/media kit for outside exhibitors, advertisers, etc.
– Assisted with live event organization (planning and execution).
– Assisted with email marketing (copywriting and content creation/optimization for promotional and educational campaigns; implementation into company ESP [Constant Contact]).
– Assisted with social media/email/advertising/event marketing analytics and measurements.

California Society of Anesthesiologists

Marketing & Design Assistant

Integrated Digital Marketing for Cloud Computing Solutions & Financial Services (Banking/Insurance)

Social listening/listening report execution; social measurement/analytics; pioneer Influencer Marketing strategy; asset & content creation & management; "Best Practice"-asset creation & amplification; monthly IP team's newsletter execution & distribution; various social promotions; event management, customer meetings coordination (SAP TechEd 2013, Las Vegas & Amsterdam).

Global campaign support (assisted in roll-out of global Cloud Marketing Campaign across more than 5 regions, 7 groups & 30 channels; created social copies for various regions & teams; set up tracking-links for campaign asset tracking; facilitated cross-functional collaboration & promotion of campaign assets).

SAP Labs, Inc.

Digital Marketing/Social Media Marketing Intern

Facilitated German market expansion: market research, SEM/SEO, PPC Advertising, Google Analytics, B2C/B2B; full website content translation (from English main site (500+ pages) into German micro site (10 pages)); Email Marketing, customer acquisition/customer retention, Customer Relationship Management (CRM); sales forecasting (salesforce.com)

Nalpeiron Inc

Marketing Campaign Manager

Assistance with lead generation/lead sourcing, demand generation, data mining, database maintenance (salesforce.com), research M&A activities; assistance with cold calling/customer care; preparation of pitch books, sales reports, financial statements & financial models; assistance in due diligence for upcoming mergers & acquisitions.

Arbor Advisors

Marketing/Sales/Business Development Intern

Supplier relations, CRM, portal migration assistant, Supply Chain Management (SCM), Global Business Management; Global Communications; analysis of & assistance with supplier hierarchies, (re-)classifications, organization, documentation; supportive help-desk function.

---> Became #1 contact person within 4 months for suppliers migrating from old to new portal, as well as internally for portal migration-related issues.

DaimlerChrysler

Supplier Portal Assistant (in Buyer Department)

Talent Management Specialist for youth lead actors and secondary roles in TV show; set runner help; filling in as extra as needed.

Jenna Click 🌱Ⓥ