Jenifer Willig

Jenifer Willig is the Co-Founder and CEO of WRTHY, a company focused on social impact and consumer-driven change.2 She has a diverse background in social entrepreneurship and impact-driven initiatives.

Professional Experience

Willig has founded and led several organizations dedicated to social and environmental causes:

• WRTHY: As Co-Founder and CEO, she is currently leading a campaign to "take it down," likely referring to a social or environmental initiative.2
• The Motive: Founder of this social impact consultancy.3
• Whole World Water: Founder of this social enterprise that unites the hospitality and tourism industry for a common cause.3
• Gender Fair: Founder of this organization, which appears to focus on gender equality in business and consumer products.2

Areas of Focus

Jenifer Willig's work spans several key areas:

• Clean Water Projects: She established and ran the SLOW LIFE Foundation's Clean Water Projects, collaborating with Water Charity and utilizing funding from Soneva and Six Senses.1
• Gender Equality: Her work with Gender Fair demonstrates a commitment to addressing gender issues in the business world.2
• Consumer Revolution: Willig is "obsessed" with what she calls "The Female Domestic Product" or #FDP, aiming to unleash a consumer revolution.2
• Impact Assessment: Her work involves rating companies and colleges, likely in terms of their social and environmental impact.2

Jenifer Willig's career demonstrates a strong commitment to leveraging business and consumer power for positive social and environmental change, with a particular focus on gender equality and sustainable practices in various industries.