Tarana Mehta

Tarana Mehta is an experienced marketing executive with over 20 years of global experience in brand strategy, strategic partnerships, and business development.4 Here are some key details about her career and background:

Professional Experience

• Currently a Chief Member at Chief, a private network for women leaders5
• Previously served as SVP Marketing at Rokt, an ecommerce technology company2
• Former Vice President of Marketing at Rokt, where she worked for over a year1
• Has held roles at other companies including VIDA & Co. and Kapitall.com2

Areas of Expertise

• Brand management
• Strategic partnerships
• Business development
• Digital marketing

Tarana has worked across North America and Asia, managing prestigious accounts such as Mastercard, Coca-Cola, and Unilever.2

Leadership Approach

At Rokt, Tarana focused on:

• Thinking about the big picture and how marketing supports company goals
• Leading by example and maintaining transparency
• Creating an environment that encourages authenticity and open discussion
• Prioritizing tasks based on impact and meaningful results
• Building genuine connections with team members1

Education

Tarana holds an M.S. in Advertising.3

Tarana Mehta joined Chief in September 2021, expressing excitement about being part of a network aimed at driving more women into leadership positions.5 Her diverse experience and leadership philosophy have shaped her approach to marketing and team management throughout her career.