Jenay Sellers

VP Marketing at Eigen | Revenue Builder | Ops & Automation Expert

Jenay Sellers is a seasoned marketing professional specializing in developing and enhancing marketing strategies for mid-market and enterprise software firms to drive sales and revenue growth.

With a Bachelor of Science degree in Broadcast Productions from the University of Colorado Boulder, Jenay has honed her expertise through various roles in organizations such as GigSmart, SmartAcre, Brandfolder, Inc., ReadyTalk, Sitrion (formerly NewsGator Technologies), and John Snow Research & Training Institute, Inc.

Jenay's skill set encompasses a wide range of specialties including B2B marketing strategy, SaaS marketing strategy, GDPR strategy, funnel optimization, ROI delivery, B2B sales and marketing optimization, marketing and sales operations, marketing automation, demand and lead generation, website management and design, A/B testing, online and digital strategy, SEO, product management and marketing, events management, social media strategy, video production, graphic design, UI/UX, persona creation, product and content strategy, copywriting, and marketing operations.

Her extensive experience in roles such as Director of Marketing, Senior Consultant, Demand Generation Manager, Product Marketing Manager, and Interactive Marketing Coordinator highlights her versatile skills and deep understanding of the industry.

Jenay's diverse background includes hands-on experience in website optimization, landing page optimization, marketing campaigns, event planning, social media management, video creation, graphic design, user experience design, and content development.

Overall, Jenay Sellers is a results-driven marketing professional with a wealth of experience and a proven track record of successfully implementing strategies to drive business growth for software companies.

Experience

Vice President of Growth Marketing at Eigen Technologies (November 2023 - Present)

Global Director of Demand Generation at Eigen Technologies (March 2022 - November 2023), Director of Marketing at GigSmart (August 2019 - April 2022), Director, Marketing and Sales Technology at SmartAcre (October 2018 - August 2019), Senior Consultant at SmartAcre (January 2018 - October 2018), Director of Marketing at Brandfolder, Inc. (April 2015 - December 2017), Demand Generation Manager at ReadyTalk (August 2014 - April 2015), Online Marketing Manager at Sitrion (February 2013 - August 2014), Product Marketing Manager at Sitrion (August 2012 - February 2013), Interactive Marketing Coordinator at Sitrion (June 2010 - August 2012), Project Associate at John Snow Research & Training Institute, Inc. (October 2008 - June 2010), Production Assistant at Action Media Group (July 2008 - October 2008)