Jen Yip

Jen Yip is an accomplished digital innovation and B2B marketing executive in the pharma/life sciences sector, focusing on diversity and inclusion in clinical trials and health equity.

With a background at top pharmaceutical companies and healthcare technology vendors, Jen specializes in developing and expanding digital strategies that prioritize diversity and inclusion.

By leveraging data science analytics and human-centered design, Jen aims to enhance study design, improve the patient journey, and drive program adoption while ensuring inclusivity for everyone.

Jen values collaboration with cross-functional teams, CROs, strategic partners, and medical affairs teams to ensure a diverse range of perspectives in the clinical trial process.

In addition to clinical trials, Jen has experience in creating product marketing strategies, digital assets, and marketing campaigns to support new product launches and re-branding efforts for life sciences technology products.

Her expertise in digital innovation and B2B technology marketing has been honed through roles at prominent pharma companies, life science-focused marketing agencies, and consulting positions, where Jen advocates for diversity and inclusion within the healthcare landscape.

Jen Yip pursued Operations Research and Industrial Engineering at Cornell University and earned a Bachelor of Science in Communications from Northeastern University.

Throughout her career, Jen held notable positions such as Associate Director, Digital Trials & Patient Engagement at Novartis, Global Marketing Director at IQVIA Technologies, and Global Clinical Digital Innovation Lead at Sanofi.

She also served as a Special Projects Consultant in Global Oncology Marketing at Merck, Global Product Marketing Director in Digital Health at Medidata Solutions, and Global Director of Product Marketing in Life Sciences at Thomson Reuters.

Furthermore, Jen's background includes roles such as Fractional Chief Marketing Officer & Digital Health Consultant at The Bracken Group, Head of Product Marketing at PharmaCM/Vice President of Marketing at TrialScope with Deloitte, and various Enterprise Technology Product Marketing & Management roles at different companies.

Jen Yip's dedication to digital innovation, B2B marketing, and promoting diversity and inclusion in healthcare makes her a valuable asset in the pharma/life sciences industry.