Jen Plebani

Jen Plebani is a seasoned strategist and mixed methods researcher skilled in delivering actionable insights to foster innovation and gain a competitive edge through collaboration with stakeholders.

With a diverse educational background encompassing an MBA and a PhD in Experimental Psychology, Jen brings a profound understanding of human behavior and a strategic approach to developing valuable and actionable insights in both the short and long terms.

She excels in qualitative research methodologies such as interviews, usability testing, capturing user feedback, and facilitating workshops, as well as in quantitative research including survey design, analysis, and techniques like segmentation, MaxDiff, and conjoint analysis.

Jen embraces a philosophy that values engaging and informative statistics, paired with a commitment to simplifying complex concepts for better understanding.

Her career journey includes key roles at prominent organizations such as Director, Product Research at BILL, Head of Research at Zwift, and Senior Researcher at Ticketmaster, as well as academic positions like Assistant Professor of Psychology in Psychiatry at the University of Pennsylvania.

Through her experience as a leader and mentor, Jen has honed her skills in training product teams to adopt a research mindset and guiding research teams to align with stakeholder needs, driving overall success and innovation across various domains.