Jen McFarland

Jen McFarland is the CEO and founder of Women Conquer Business, a digital marketing operations consultancy based in the Portland, Oregon area.1 She established the company in March 2016 with the goal of helping entrepreneurs and small businesses overcome their marketing technology challenges, streamline processes, and amplify their impact.1

Professional Background

Jen has over 25 years of experience in training, teaching, and executive leadership.4 Her educational background includes:

• Bachelor's Degree in English from the University of Idaho (1991-1996)
• Master of Public Administration (MPA) with a focus on Leadership and Project Management from Portland State University (2007-2009)1

Services and Expertise

At Women Conquer Business, Jen offers several services:

• Digital Marketing Coaching: She provides ongoing support, helping clients set priorities, offering tactical guidance, and ensuring accountability.2
• Marketing Strategy: Jen develops comprehensive marketing blueprints that combine strategy, operations, and technology to chart future business growth.2
• Speaking Engagements: She is a guest speaker, offering workshops and presentations on various topics such as virtual business success, digital marketing resilience, and time management.1
• Podcasting: Jen hosts the Women Conquer Business podcast, which covers actionable strategies, business how-to's, and advice from experts to help grow and sustain businesses.1

Approach and Philosophy

Jen's approach to marketing consulting is characterized by:

1. Deep exploration of business challenges
2. Collaborative discussions on best-fit technologies and systems
3. Creation of customized implementation plans
4. Coaching and mentoring to keep clients informed and involved
5. Goal-setting and metric tracking
6. Ongoing support1

She emphasizes creating bespoke solutions rather than offering cookie-cutter advice, focusing on what works for each individual client.1

Additional Ventures

In addition to her primary role, Jen:

• Co-founded Epiphany Courses, where she served as CMO from June 2021 to May 2023.1
• Is a Founding Member of Next-Gen Women in Marketing for Good at Grapevine, as of November 2023.1

Jen McFarland's mission through Women Conquer Business is to simplify marketing efforts for entrepreneurs, helping them make exceptional marketing decisions through courses, consulting, and content.35