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    Jen Loy

    Senior Director, Product Design

    Professional Background

    Jen Loy is a dynamic leader who has made significant contributions in creating impactful and meaningful user experiences for software applications. With over a decade of experience at National Instruments (NI), Jen has successfully embraced a collaborative work style, masterfully influencing her colleagues and stakeholders without needing formal authority. Her flexible communication abilities enable her to transform conceptual visions into actionable plans effectively.

    Throughout her career at NI, Jen has exemplified a commitment to high-quality standards, showcasing her keen attention to detail across various domains such as workflow definition, microinteractions, information architecture, visual design, qualitative research, and quantitative analysis. Driven by a desire to deliver meaningful and relevant content, she consistently aligns user experiences with their mental models, effectively enhancing productivity.

    In her managerial role, Jen is deeply passionate about aligning each team member with responsibilities that play to their individual strengths. Her approachable management style fosters team excellence and encourages recognition of individual talents. By creating diverse teams that blend various backgrounds and skills, Jen ensures a rich environment where innovation thrives.

    Jen's problem-solving abilities shine through both in her professional endeavors and personal interests. She has a unique talent for aggregating vast quantities of diverse information to identify usable patterns and trends. She relishes the challenge of establishing hierarchy and order within collections of seemingly flat information, which often leads to the discovery of new insights that enhance user interactions. By drawing parallels between different stages in the user’s experience, she ensures consistency in design patterns across workflows, delivering successful outcomes that inspire satisfaction and engagement.

    Education and Achievements

    Jen Loy earned her Bachelor of Science in Electrical Engineering from Texas A&M University, laying a solid foundation for her career in product design and management. This educational background not only equipped her with technical knowledge but also instilled a rigorous approach to problem-solving that continues to guide her professional journey.

    In her role as Senior Director of Product Design and Product Management at National Instruments, Jen has profoundly impacted product development processes, ensuring that user experience remains at the forefront of the design narrative. Prior to her current position, Jen served as Senior Director of Product Design, Director of Product Design, Section Manager of Product UX, and Senior Group Manager of Product UX—each role highlighting her ability to lead and elevate teams while driving user-centric design strategies.

    Her earlier career includes vital positions such as Product Manager and Product Marketing Manager at NI, where she honed her skills in market research and product positioning. Additionally, her participation in the Engineering Leadership Program as a Group Manager showcased her capability to adapt and excel in leadership roles within the engineering domain.

    Achievements

    • Led multiple transformational product design initiatives that significantly improved user satisfaction and engagement at National Instruments.
    • Championed a collaborative culture within her teams, resulting in high-performing groups that consistently deliver top-quality user experiences across a range of software applications.
    • Recognized for her ability to streamline workflows while maintaining the highest standards of quality in both visual and functional design.
    • Successfully identified and implemented design patterns that enhanced customer productivity by aligning content delivery with user mental models.
    • A strong advocate for team diversity and empowerment, cultivating an inclusive workplace where individuals can thrive and make impactful contributions.

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    Jen Loy
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    Location

    Austin, Texas, United States