Jen Liao

Jen Liao is a prominent entrepreneur, best known as the co-founder and president of MìLà, a modern Chinese food company based in Seattle. MìLà specializes in delivering authentic Chinese cuisine, particularly frozen soup dumplings, directly to consumers. The brand gained significant popularity during the COVID-19 pandemic, evolving from a local restaurant to a nationwide sensation, shipping over 10 million dumplings across the country.135

Background and Career

Before venturing into the food industry, Jen Liao worked in health technology. She held various positions, including Vice President of Direct to Consumer at Evidation Health and Senior Director of Business Development at the same company.23 Her transition to the food sector was driven by a personal passion for Chinese street food that she felt was lacking in her area. This motivation led her to collaborate with her husband, Caleb, and a friend, Norman, to establish MìLà in 2018.137

MìLà's Evolution

Initially starting as a restaurant, MìLà pivoted to focus on frozen food products during the pandemic. This strategic shift allowed them to meet growing consumer demand for convenient, high-quality meals at home. The brand has since expanded its offerings beyond dumplings to include various other Chinese dishes and kitchen tools.145 Under Jen's leadership, MìLà has also attracted celebrity endorsements and secured partnerships with major retailers like Whole Foods and Costco.36

Personal Insights

Jen identifies as a "third culture kid," which she believes has shaped her perspective and informed MìLà's brand story. Her upbringing and experiences have influenced her approach to entrepreneurship and product development.13 Through MìLà, she aims to connect consumers with authentic flavors from her heritage while also navigating the complexities of running a successful business in today's market.37

For more detailed insights into her journey and philosophies, Jen Liao can be followed on LinkedIn under the username jennifer-liao.