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Jen Chien
Marketing at Cisco Meraki
Professional Background
Jen Chien is a seasoned marketing professional with a wealth of experience in marketing management and strategy across various innovative companies. She currently serves as the Integrated Marketing Manager for Enterprise at Cisco Meraki, a cloud-managed networking company that is a subsidiary of Cisco Systems. In this role, she effectively manages marketing initiatives designed to enhance product visibility and drive customer engagement, showcasing her talent for connecting with target audiences through powerful marketing strategies.
Jen's career has seen her take on pivotal roles at Highspot, a leading sales enablement platform recognized for empowering businesses to elevate their customer interactions effectively. Her roles at Highspot included Senior Partner Marketing Manager and Senior Marketing Campaign Manager, where she showcased her expertise in developing and executing high-impact marketing campaigns that supported company growth and enhanced client relationships. With her deep understanding of the sales enablement space, she played a crucial role in generating demand and driving sales efforts through innovative promotional strategies.
Before her impactful tenure at Highspot, Jen was the Demand Generation Marketing Manager at Ekata, a Mastercard company, where she focused on developing marketing programs that increased lead generation and supported business growth. Her analytical approach to marketing has allowed her to gather actionable insights that improve campaign performance and contribute to overall marketing success.
Prior to her role at Ekata, Jen honed her marketing skills at Socrata, where she served as the Marketing Operations and Analytics Manager. In this capacity, she was responsible for analyzing marketing data, optimizing processes, and enhancing the overall effectiveness of marketing operations. Her analytical background paved the way for enhanced efficiency and successful marketing outcomes.
Jen also served as Digital Marketing Manager at Wizeline and Demand Generation Marketing Manager at Meraki, Inc., where she championed various digital marketing initiatives that attracted and retained customers. Her diverse marketing roles reflect her adaptability in various marketing environments and her commitment to continuous learning and professional development.
Additionally, Jen's career began at The Climate Corporation, where she held several positions, including Marketing Associate and Sales & Finance Associate. In these early roles, she developed a solid foundation in marketing tactics and business operations that have served her well throughout her career. Jen also gained invaluable experience as an Analyst and Administrative Assistant at the University of California, Berkeley's Haas School of Business, where she supported various academic and operational functions.
Education and Achievements
Jen Chien's educational background is marked by her academic achievements at the prestigious University of California, Berkeley. She pursued a Bachelor's degree in Business Administration and Management, with a concentration in General Business Practices. Additionally, she completed her B.S. in Business Administration at the Walter A. Haas School of Business, further solidifying her foundation in business principles and management strategies. Her education has equipped her with a broad understanding of business operations and strategic marketing, allowing her to thrive in her various roles throughout her career.
Achievements
Throughout her career, Jen has established herself as a goal-oriented professional skilled in marketing management and strategy. Her team player mentality and proactive approach have enabled her to deliver outstanding results in every role she has undertaken. She is known for her ability to build strong marketing campaigns that not only generate leads but also facilitate meaningful customer interactions that matter to businesses.
Her remarkable track record of success demonstrates her commitment to driving strategic growth for the organizations she's been part of, making her a standout contributor to the marketing field. Jen's expertise in integrated marketing management, demand generation, and marketing operations exemplifies her passion and dedication to the industry, and she continues to innovate marketing strategies that elevate businesses and engage customers effectively.