Jen Atkin

Jen Atkin is a prominent American celebrity hairstylist, entrepreneur, and beauty columnist, best known as the founder of the hair care line OUAI and the digital magazine Mane Addicts. Born on March 10, 1980, in Ecuador, she moved to the United States at a young age and eventually settled in Los Angeles to pursue her career in hairstyling. Atkin's journey began with a humble start; she moved to LA with only $300 and worked her way up from a receptionist at a salon to styling for high-profile clients, including members of the Kardashian-Jenner family, Dua Lipa, and Jennifer Lopez.23

Career Highlights

• Founder of OUAI: Established in 2016, OUAI is a hair care brand that emphasizes simplicity and accessibility in hair products. Atkin sought to create a line that resonates with everyday consumers rather than being overly technical or exclusive.23 The brand has gained significant popularity, leveraging Atkin's strong social media presence to engage with customers and gather feedback for product development.3
• Mane Addicts: Launched in 2014, this digital platform serves as an educational resource for hair care enthusiasts, featuring tutorials, expert advice, and interviews with industry professionals. Atkin acts as the creative director.23

Personal Life

Atkin is married to photographer Mike Rosenthal, and they have two children, River and Sloane. The family resides between Los Angeles and Seattle.1 In addition to her entrepreneurial ventures, she has authored a book titled Blowing My Way to the Top, which chronicles her experiences and insights gained throughout her career.3

Impact and Recognition

Jen Atkin has become a significant figure in the beauty industry not only for her styling skills but also for her innovative approach to branding and community engagement. Her work has earned her recognition as a leading influencer in hair care, making her a sought-after name in both celebrity styling and product development.12