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Jen Allen
Creative Director at SkirtSports, Inc.
Professional Background
Jen Allen is a highly creative and detail-oriented designer known for her remarkable ability to meld creativity with functionality. With a wealth of experience across various facets of design, Jen has carved out a niche as an innovative thinker who thrives on new challenges. Currently serving as the Creative Director of Email Marketing at SkirtSports, Inc., she leads her team in crafting compelling email campaigns that resonate with the brand's target audience. Jen's approach to design emphasizes the importance of a clear narrative and embracing the brand's ethos, delivering visually impactful communications.
Throughout her career, Jen has demonstrated versatility by holding multiple roles that include graphic designer, web developer, and freelance designer. Her extensive experience at recognized firms such as Xerox Omnifax and Applied Theory has equipped her with a strong foundation in both print and digital design. This foundation allows her to balance engaging visuals with user functionality and design intelligence, a combination that truly sets her apart in the competitive field of design.
Education and Achievements
Jen graduated with a Bachelor of Science in Journalism, with a focus on Environmental Design, from Texas A&M University. This unique educational background has played an integral role in shaping her design philosophy. Her academic experience imbued her with strong storytelling skills, allowing her to understand the narrative behind every project and how design serves as a bridge to convey messages effectively.
In addition to her formal education, Jen's continuous thirst for knowledge and improvement has kept her at the forefront of design trends and technologies. Throughout her time in various roles, she has amassed a wealth of skills including logo design, print and web design, and email marketing strategy, making her a well-rounded designer who understands the importance of branding continuity.
Career History
Prior to her current role at SkirtSports, Inc., Jen operated Jen Allen Design as a freelance designer. In this capacity, she specialized in creating logo designs, invitations, and both print and web materials that help businesses establish and grow their brand identity. Her freelance work showcases her ability to work independently while also demonstrating her commitment to meeting client needs and exceeding expectations.
Earlier in her career, Jen held various positions in established organizations that bolstered her understanding of in-house production and brand alignment. At Xerox Omnifax, she worked as an In-House Graphic Designer, where she contributed her creative skills to enhance company projects, ultimately helping to create materials that communicated the company's values effectively. Her tenure at Applied Theory saw her take on the dual role of Graphic Designer and Front End Web Developer, showcasing her technical prowess alongside her artistic capabilities. Jen's expertise was further honed during her time at Convergent Communications and Danka Omnifax, where she developed a wide range of graphic design and web development skills, reinforcing her ability to adapt and innovate in fast-paced environments.
Achievements
Jen Allen's work has not only influenced the brands she has worked with but has also been recognized by her peers in the industry. Her strategic approach to design, combined with a deep understanding of effective marketing, has enabled her to create campaigns that drive engagement and help organizations reach their target audiences effectively. Jen’s portfolio can be viewed online at http://www.be.net/JenAllen, which showcases her diverse skill set and creativity in various projects.
With a keen eye for detail and a passion for storytelling through visual design, Jen continues to make significant contributions to the field of design and marketing. Her background in journalism further complements her design skills, allowing her to craft compelling narratives that resonate with audiences and amplify brand messages. As she continues to seek new challenges, Jen Allen is poised to influence the design landscape positively while helping organizations achieve their marketing and branding goals.