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Jen Abel
Co-Founder - JJELLYFISH
Professional Background
Jen Abel is a seasoned professional with a wealth of experience in sales and entrepreneurship, notably in the technology and digital marketing sectors. She co-founded JJELLYFISH, showcasing her passion for innovation and her dedication to empowering businesses through tailored solutions. Before embarking on her entrepreneurial journey, Jen made substantial contributions to several prestigious organizations, where she held key roles as an Enterprise Sales Director and was a founding member of several notable companies.
Beginning her career, Jen played a pivotal role at General Assembly, where she initially served as an Enterprise Sales Manager. Her adept leadership and strategic vision led her to ascend to the role of Enterprise Sales Director. During her tenure, she was instrumental in developing partnerships that helped position General Assembly as a leader in education technology and professional development. Her contributions here not only showcased her exceptional sales prowess but also her ability to navigate the challenges of a rapidly evolving industry.
Continuing her impressive career trajectory, Jen joined Sherpaa as an Enterprise Sales Director. In this role, she further honed her skills in building lasting client relationships, developing effective sales strategies, and driving revenue growth. Sherpaa, known for its innovative approach to healthcare, benefited from Jen's extensive experience in technology-driven solutions and her commitment to improving user experiences for clients.
Jen's journey also includes her impactful role at TheMuse.com, another innovative company focused on helping job seekers connect with potential employers. As a founding member and Enterprise Sales Director, Jen helped define the enterprise offering, paving the way for many individuals to explore career opportunities that resonate with their skills and passions. Her insights and contributions were crucial in establishing TheMuse.com as a go-to resource within the job market.
Before her time at these remarkable companies, Jen laid the foundation for her career during her tenure at WPP, a global advertising and communications company, where she was a Founding Member at Berlin Cameron. Her experience there enriched her understanding of digital marketing and the intricacies of consumer engagement, setting the stage for her future successes in the technology and sales realms.
Education and Achievements
Jen Abel pursued her undergraduate studies at Lafayette College, where she majored in Economics and Finance, graduating Cum Laude. Her academic accomplishments reflect not only her dedication to her studies but also her analytical capabilities, which have been instrumental in her professional life. The foundation she built at Lafayette has served her well in her career, allowing her to apply critical thinking and financial analysis skills to real-world challenges in multiple sectors.
Moreover, Jen enhanced her professional skill set through her education with McKinsey & Company. The experience she gained from their rigorous training programs provided her with insights into advanced business strategies, enabling her to navigate complex sales cycles and develop value propositions that resonate with client needs.
Notable Achievements
Throughout her career, Jen Abel has consistently demonstrated exceptional leadership abilities, strategic acumen, and a deep understanding of market dynamics. Some of her notable achievements include:
- Co-founding JJELLYFISH, where she actively drives business growth and innovation initiatives.
- Successfully establishing enterprise sales strategies in multiple companies, most notably at General Assembly, TheMuse.com, and Sherpaa, where she contributed to significant revenue growth and increased market presence.
- Playing a key role in the startup environments of various companies, where her insights and strategies were pivotal during their formative phases.
- Graduating Cum Laude from Lafayette College, reflecting her academic excellence and commitment to her education.
Jen Abel continues to inspire with her contributions to the industry, embracing challenges with creativity and resilience. Her diverse experiences at the intersection of technology, education, and enterprise sales render her a well-rounded professional, ready to tackle the next phase of her career with enthusiasm and expertise.
Highlights
the problem with most sales folks is you feed them more slides in the hope it aids in the deficit of their storytelling ability
storytelling is what is felt - it’s the energy, reading the room, confidence, is the ‘vision casting’ — it’s the art
it’s what Founders do the best
sales reps are not founders, but they should be able to cosplay one at highest level
this is why knowing when to bring in the founder is so, so critical too
the amount of push-back on the below shocks me ...
enterprise sales (F1000) is NOT $10K-$20K deals
the math will never math in this market if you're venture-backed
and, the effort/org structure, could far exceed value extracting
this type of pricing is common in upper-bounds of small business ...
unless, you have an ability to go from $10K >>> $100K in under 12-months ... but that seldom happens
going back to the budget well within the same year only works if: (1) expanding beyond existing team -- thus, different budgets (but, still anchored to $10-$20K) (2) usage based, BUT enterprise seldom accept that type of structure requires fixed
this type of pricing is a negative signal as it suggests you aren't confident in the product OR the ent. market doesn't see the real value

