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    Jelmer van de Mortel

    Applying creativity and pragmatism to deliver solutions that contribute to a better world. Turning ideas into action.

    Jelmer van de Mortel is the Head of Acorn, an innovative program at Rabobank that focuses on carbon storage and trading to benefit smallholder farmers in Africa, Asia, and Latin America.12 He leads this initiative with the goal of improving the quality of life for these farmers through sustainable farming practices and new revenue models.1

    Prior to his role at Rabobank, van de Mortel worked for the World Food Programme in Tanzania, where he developed an affinity for farmers in developing countries.1 He then worked as a strategy consultant, primarily focusing on financial services and innovation.1 His last assignment before joining Rabobank was writing the bank's International Innovation Strategy.1

    Van de Mortel joined Rabobank in early 2020 to coordinate and accelerate several innovation projects, with Project Acorn being one of them.1 He holds a Master of Science in International Business Finance from Maastricht University, which he completed with distinction between 2005 and 2010.3

    Under van de Mortel's leadership, Project Acorn aims to work with 20 million smallholder farmers by 2030, focusing on those who cultivate less than 10 hectares of land in Africa, Latin America, and Southeast Asia.1 The project involves collaboration with various partners, including Microsoft, to build a platform for registering biomass measurements and calculating stored carbon.1

    Highlights

    Dec 19 · rabobank.jobs
    Project Acorn contributes to new revenue models for farmers
    Project Acorn contributes to new revenue models for farmers
    Dec 19 · rabobank.jobs
    Transitions at Rabobank

    Related Questions

    What inspired Jelmer van de Mortel to work on Project Acorn?
    How does Project Acorn plan to scale to 20 million farmers by 2030?
    What role does Microsoft play in Project Acorn?
    How does Project Acorn benefit smallholder farmers in developing countries?
    What are the main challenges Jelmer van de Mortel faces with Project Acorn?
    Jelmer van de Mortel
    Jelmer van de Mortel, photo 1
    Jelmer van de Mortel, photo 2
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    Location

    Amsterdam, North Holland, Netherlands