Jelena Lucic

Jelena Lucic is a seasoned professional with a diverse background, having lived in various countries like Iraq, Cyprus, Serbia, and currently residing in Shenzhen, China, known as the Silicon Valley of Asia.

With a strong passion for sustainability, innovation, and technology, Jelena has had a remarkable journey over the last 16 years, showcasing her expertise in different roles.

She serves as the COO of the InnovateSHENZHEN program, where she mentors thought leaders and entrepreneurs in the realm of accelerated innovation.

Jelena also holds the position of Managing Consultant Asia for Sustainable Supply Chain projects, working with top telecommunication companies like British Telecom, Deutsche Telekom, Telefonica, and Swisscom, along with other leading brands and suppliers.

She has been actively involved as a Consultant and Project Lead for over 30 international events and projects, collaborating with the Bao'an and Futian Governments in Shenzhen, focusing on areas such as sustainability, frontier tech, hardware, design, impact, crowd economy, as well as China and international relations.

As the Founder of Ecoist, an NGO dedicated to enhancing corporate social responsibility and urban sustainability through a comprehensive approach involving design, education, and cross-industry partnerships, Jelena has made a significant impact in the field.

Moreover, she has served as the General Manager at Merobs Ltd., a consultancy firm specializing in cable, wire, and environmental industries, facilitating projects between Western companies and those in the East.

Jelena's educational background includes a BA in International Business and Development, with a focus on topics like Strategic Management, Research & Development, Project Management, and Corporate Finance from Applied International Business Studies.

She completed her primary and secondary education at The Grammar School in Cyprus and pursued a Master's degree in CSR, sustainable supply chain, renewable energy resources, urban green spaces, and eco-tech at FUTURA Faculty of Applied Environmental Studies.

Having held key positions such as Managing Consultant at epi Consulting, COO at InnovateSHENZHEN, Founder & CEO at Innovate Voronoi, Founder & President at Ecoist NGO, and General Manager at Merobs Ltd., Jelena Lucic has showcased her leadership abilities and expertise across a broad spectrum of industries and projects.