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Jeffrey Zinger
Vice President of Marketing at Ultromics
Professional Background
Jeffrey Zinger is a highly accomplished and data-centric Marketing Leader with a proven track record of directing high-performance teams to deliver innovative digital enterprise solutions. His extensive expertise in marketing strategy has enabled him to significantly elevate brand voice value and increase revenue generation for multiple organizations. Recognized as a collaborative business partner, Zinger adeptly communicates with executive leadership and stakeholders, fostering robust cross-functional relationships that enhance organizational growth.
As the Director of Marketing at Ultromics, Zinger spearheaded a successful global rebranding strategy following the corporate merger between Corepoint Health and Rhapsody, resulting in increased business opportunities that aligned with the Chief Marketing Officer’s vision for consistent growth. His leadership involved directing targeted digital and inbound marketing campaigns that averaged over 100 new contacts weekly and 100 Marketing Qualified Leads (MQLs) monthly. This initiative directly contributed to high conversions of MQLs to Sales Qualified Leads (SQLs) by driving targeted marketing campaigns aimed at priority segments. Moreover, Zinger optimized the annual marketing budget by providing cost-saving solutions that facilitated multi-channel marketing campaigns, thereby enhancing overall marketing effectiveness.
Throughout his career, Zinger has emphasized the importance of data-driven decision-making in marketing strategies. His ability to provide quarterly business review updates to the board not only demonstrates his accountability but also reinforces his commitment to transparent communication regarding marketing progress and initiatives.
Education and Achievements
Jeffrey Zinger holds a Bachelor's degree from Oakland University, an institution recognized for fostering the academic and personal development of its students. While his educational background provides a strong foundation for his career in marketing, it is his hands-on experience and leadership roles that have truly allowed him to shine in various capacities.
Prior to his current role, Zinger has made significant contributions as Director of Marketing and Marketing Programs Manager at Corepoint Health. His key initiatives facilitated consistent annual revenue growth by leveraging inbound marketing, account-based marketing (ABM), and targeted advertising initiatives, extending the market footprint and catalyzing sales. His efforts to quadruple the sales pipeline through the implementation of ABM strategies, Search Engine Optimization (SEO), and inbound content marketing underscore his proficiency in executing complex marketing plans that drive results.
One of Zinger's impressive achievements includes extending marketing capabilities and product reach into a multi-channel environment, achieved by conducting thorough market analysis and identifying new business opportunities. During a time when the company was operating with only 18 employees, Zinger's efforts in steering brand development and marketing campaign strategies contributed to a remarkable scaling of the organization to 100 employees.
To modernize marketing operations, Zinger successfully implemented automation platforms and optimized various marketing strategies, including SEO/SEM tactics, database segmentation, and lead scoring. Such enhancements bolstered customer engagements and conversion rate optimization, further showcasing his ability to modernize and evolve marketing practices in line with industry trends.
In addition, Zinger has played a vital role in hosting and moderating over 100 customer and lead generation webinars, effectively facilitating critical communications that not only educate but also engage the target audience. This aspect of his career highlights his commitment to building relationships and ensuring customer satisfaction through informative marketing practices.
Achievements
Jeffrey Zinger's career is marked by numerous achievements that highlight his expertise and commitment to excellence in the marketing field. His remarkable ability to navigate complex marketing challenges has earned him accolades, including earning the Best in KLAS® award for 11 consecutive years while working on marketing initiatives that directly contribute to client satisfaction and industry recognition.
Under his strategic leadership, Zinger has consistently driven revenue growth and brand recognition across several organizations, making him a sought-after marketing professional in the industry. His experience encompasses a variety of notable positions, including:
- Serving as the Vice President of Marketing at Ultromics, where he continues to lead transformative marketing initiatives.
- Formerly holding positions such as Director of Marketing at Record360 and Director of Marketing Programs at Corepoint Health, highlighting his diverse experiences and skills.
- Zinger’s early roles as Senior Marketing Programs Manager and Director of Marketing at Lyniate demonstrate his foundational understanding of the marketing landscape.
His ongoing pursuit of excellence, coupled with a passion for developing high-performing teams, has positioned him as an influential leader in the marketing domain. Zinger's diverse skill set spans various marketing disciplines, including digital marketing, content marketing, lead generation, and strategic marketing planning, equipping him with the necessary tools to navigate the evolving marketing landscape effectively.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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