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Jeffrey Zietlow
Senior Vice President & Chief Commercial Officer at CannTrust
Jeffrey Zietlow is an accomplished executive with a broad operational expertise in sales, marketing, corporate strategy, and business development.
Throughout his career, Jeffrey has showcased his leadership in B2C & B2B markets within large public and entrepreneurial private companies, focusing on driving sustainable top and bottom-line growth through breakthrough ideas and consumer-centric approaches.
His career path has seen him lead cross-functional teams, develop new products, and challenge the status quo to deliver results.
Jeffrey Zietlow's specialties include general management, brand management, business strategy, innovation and new product development, consumer insights, and P&L management.
He holds an MBA from the University of Toronto's Rotman School of Management and a Bachelor of Engineering from McGill University.
His professional journey includes roles such as VP Marketing / Innovation / Product Development at CannTrust, VP Marketing at Mill Street Brewery, and various Director positions at Kraft Foods Canada.
Jeffrey's strategic agility, talent development skills, and digital marketing expertise set him apart as a leader who thrives in diverse business environments.