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Jeffrey Wilks
Transformation Driven Leader
Jeffrey Wilks serves as the Chief Growth Officer at Ironmark, a prominent company specializing in marketing, communications, content, and logistics services. He joined Ironmark in May 2023, where he is responsible for driving growth initiatives and expanding the company's national footprint. His role includes enhancing Ironmark's reputation for marketing execution and strategic expertise through innovation in products and services.12
Professional Background
Wilks brings over 35 years of experience in technology, marketing, and advertising. His career includes leadership positions at renowned organizations such as BBDO, Ogilvy, WPP, eBay, Experian, POND5, and PeakActivity. Throughout his career, he has been recognized for his ability to foster business transformation and growth at the intersection of marketing and technology.13 Notably, he has led teams that received gold Effie awards and has been acknowledged as a past Crain’s NY 40 under 40 awardee.3
Vision and Goals at Ironmark
In his capacity as Chief Growth Officer, Wilks aims to leverage his extensive experience in strategic partnerships and business transformations to drive sustainable growth for Ironmark. He emphasizes building on the company's history of helping clients achieve their objectives through innovative solutions.124 His appointment is seen as a pivotal move in Ironmark's national expansion strategy, supported by partnerships such as that with Post Capital Partners.1
Personal Insights
Wilks is known for his dynamic approach to business transformation and has served on various boards including USA Climbing and the Interactive Advertising Bureau. His leadership style focuses on fostering team development and enhancing customer engagement strategies.34
For more detailed professional insights or to connect with him directly, you can find him on LinkedIn under the username jeffrey-wilks-35126115.5
