Jeffrey Shulman

Jeffrey Shulman is a prominent academic and professional in the field of marketing, currently serving as a Professor of Marketing at the Michael G. Foster School of Business at the University of Washington. He holds the title of Marion B. Ingersoll Professor and has been part of the faculty since 2006. His academic journey began with a Bachelor of Arts in Economics from Northwestern University, followed by a PhD in Marketing from the same institution.

Academic and Professional Background

• Current Position: Professor at the University of Washington - Michael G. Foster School of Business since September 2018; previously held positions as Associate Professor and Assistant Professor.
• Founding Director: He established the Product Management Center, which focuses on empowering diverse product managers through various programs, including the Inclusive Product Management Accelerator and Certificate Program.
• Research Interests: His research expertise includes pricing strategies, entrepreneurial marketing, urban economic development, and inclusive product design. He is particularly interested in how company culture and research bias impact investment in inclusive product design.

Media Engagement

Shulman is also known for his work as a podcaster and filmmaker. He hosts the Seattle Growth Podcast, which explores the economic and cultural transformation of Seattle through interviews with various stakeholders, including local leaders and residents. Additionally, he produced a feature-length documentary titled "On the Brink," which has been featured on PBS.

Publications and Contributions

Jeffrey Shulman has authored numerous articles in prestigious journals, contributing significantly to marketing science. Some notable publications include:

• "Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment" (forthcoming)
• "The Perils of Personalized Pricing with Network Effects" (2022)
• "Product Diversion by Vertically Differentiated Firms" (2022)

Recognition

Throughout his career, Shulman has received several awards for his teaching and research contributions, including the Undergraduate Faculty of the Year for Marketing and International Business in 2012.

Overall, Jeffrey Shulman is a multifaceted academic whose work bridges theoretical research and practical applications in marketing, particularly in relation to urban growth and inclusive practices.