Jeffrey S. Sopko

Jeffrey S. Sopko is a seasoned healthcare executive currently serving as the President and Chief Executive Officer of Direct Diagnostics.12 With an extensive background in leading commercialization efforts for innovative healthcare solutions, Sopko brings valuable experience to his role at Direct Diagnostics.

At Direct Diagnostics, Sopko is focused on advancing oral health and promoting the latest developments in dental education. Under his leadership, the company has formed strategic partnerships to further its mission. For instance, Direct Diagnostics recently joined the Center for Research & Education in Technology (CRET), a non-profit organization dedicated to connecting education and technology in the dental field.1

Sopko's leadership style is characterized by a strong commitment to both innovation and patient care.2 He has been instrumental in driving Direct Diagnostics' efforts to make salivary diagnostics more accessible and to foster the next generation of healthcare professionals.1

In his role, Sopko has been actively involved in promoting Direct Diagnostics' HR5® test, an innovative non-invasive diagnostic tool that detects high-risk oral pathogens.1 He has also been at the forefront of partnerships with educational institutions, such as Lincoln Memorial University College of Dental Medicine, to bring salivary testing technology to clinical training and patient care.34

Prior to his position at Direct Diagnostics, Sopko held the role of Chief Strategy Officer at Audience Acuity, based in Las Vegas, NV.5 This diverse experience in healthcare and strategy has likely contributed to his effectiveness in leading Direct Diagnostics towards its goals of improving oral health and advancing dental education.