Jeffrey Liu

Jeffrey Liu is the Co-Founder and CEO of Jenfi, a financial technology company that provides revenue-based financing to rapidly growing businesses in Asia.12 He founded Jenfi in May 2019 with Justin Louie, aiming to assist digitally-enabled businesses, such as e-commerce ventures and high-growth startups, by funding their marketing, inventory, and growth campaigns.3

Prior to Jenfi, Liu co-founded GuavaPass, a fitness subscription service, in March 2015.3 He scaled GuavaPass across 12 markets in Asia and the Middle East before it was acquired by ClassPass in January 2019.23

Liu's background includes:

• Head of Corporate Development and Head of Business Intelligence & Analytics at BeachMint (2012-2014)3
• Investment roles at Toccata Capital (2011) and Victory Park Capital (2008-2010)3
• Investment Banking at Lehman Brothers (2007-2008)3

He holds an MBA from Chicago Booth.2 Liu's experience in operations and finance, combined with his previous startup venture, led him to create Jenfi as a solution for small businesses struggling to obtain traditional financing.12