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Jeffrey Henning
Executive Director at Market Research Institute International (MRII)
Jeffrey Henning is a seasoned professional in the market research industry with over 35 years of experience.2 He currently serves as the Chief Research Officer at Researchscape International, a position he has held since July 2012.1 In this role, he is responsible for designing research studies, writing questionnaires, and overseeing analysis for Researchscape clients.1
Career Highlights
Entrepreneurial Ventures::
- Co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software2
- Co-founded Vovici in 2006, pioneering the enterprise-feedback management category2
- Founded Researchscape in 20122
Previous Positions::
- Chief Strategy Officer at Vovici (2007-2011)1
- Chief Operating Officer at Perseus Development Corp. (1993-2007)1
- Industry Analyst at BIS Strategic Decisions (1987-1994)1
Achievements and Recognition
- Professionally certified researcher (IPC)2
- Conducted over 1,400 survey research projects personally2
- Inaugural winner of the Marketing Research Association's Impact award in 201212
- Named an IPC Laureate by the Insights Association in 20222
Education and Expertise
Jeffrey double-majored in Computer Science and English at Arizona State University, pursuing his interest in computational linguistics.1 His expertise spans various areas of market research, including:
- Survey design and analysis
- Enterprise Feedback Management
- Product management
- Software development
Professional Affiliations
- Member of the Insights Association and the American Association of Public Opinion Researchers2
- Board member for the Market Research Institute International2
Jeffrey Henning is known for his contributions to the field of market research, particularly in the development of survey software and enterprise feedback management solutions. His career demonstrates a blend of technical expertise, entrepreneurial spirit, and industry leadership.