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Jeffrey Heckman
Innovative brand builder and collectibles expert who creates new GTM strategies to drive incremental revenue growth
Jeffrey Heckman is an experienced professional with a diverse background in marketing, brand management, sales, E-commerce, and business development.
With over 20 years of experience, Jeffrey has worked for various brands, teams, agencies, and start-ups, demonstrating his adaptability and expertise in different industry sectors.
His career trajectory includes significant roles at renowned companies like Fanatics, Candy Digital, and The Topps Company, where he held positions such as Sr. Director Brand Marketing, Director of Ecommerce & Go-to-Market, and Global Director of E-commerce.
Jeffrey's educational background includes an MBA in Marketing from Northwestern University's Kellogg School of Management and a BA in Economics/History from the University of Virginia.
He is highly skilled in developing go-to-market strategies, product development, merchandising, and driving incremental revenue for brands, showing a strong track record of success in enhancing business growth.
Jeffrey excels in fast-paced environments and has a proven ability to lead teams, think innovatively, solve problems creatively, and implement effective go-to-market strategies.
His recent focus has been on E-commerce and Direct-To-Consumer (DTC) business, where he has played a pivotal role in scaling businesses and achieving significant revenue growth.
Jeffrey Heckman's contributions have been instrumental in launching successful programs and products in the collectibles industry, including Project 2020, Project 70, Topps NOW, Sapphire Chrome, and 582 Montgomery Club.