The Graduate Center, City University of New York

University of Massachusetts Amherst

New York University

CEO, Pistil Data

Pistil is a data technology company helping brands, retailers and investors make smarter decisions.

Pistil Data

Leading data science and customer insight to help build California's largest vertically-integrated, direct-to-consumer cannabis company.

NorCal Cannabis Co

VP, Business Intelligence

Responsible for leading a team of data scientists and behavioral researchers to make marketing more effective and efficient, and to identify new areas of business growth worldwide.

BlackRock

Managing Director, Global Head of Marketing Insights & Analytics

Joining the company pre-IPO, built a world-class team of 60 researchers and data scientists spanning 11 countries worldwide and supporting more than $2B in revenue. Established measurement capabilities and services to grow relationships with the company's top clients. Developed a deep understanding of the value of the Twitter platform and its audience, contributing to the company's meteoric revenue growth. Also led user segmentation and other insight initiatives in support of user growth, reporting to Twitter's CMO.

Twitter

VP, Market Insight & Analytics

Senior Director

Global Ad Research Director

Led advertising research for Americas region across all Google products, developing new techniques for helping advertisers make more rational marketing decisions.

Google

Director of Advertising Research, Americas

Reporting to Worldwide CEO, key player in major client wins and the development of agency re-positioning. Established profitable analytics business unit in the U.S.

Initiative

EVP, Worldwide Director of Performance

United disparate, 30-person research team for The New York Times and <a href="http://nytimes.com">nytimes.com</a>. Areas include web analytics, syndicated, custom, marketing, strategic research and product development research, database analytics and statistics. Awarded by Presstime magazine for "accelerating NYT digital transformation".

The New York Times

Executive Director, Customer Insight

Led communication planning research and television/digital buying research for Procter & Gamble's North American brands. Core member of P&G global team charged with developing next-generation marketing research solutions. Led and deployed meta-analyses about digital behavior and marketing effectiveness that created measurable change in behavior among P&G brand managers.

Starcom MediaVest

SVP, Research & Accountability

Employee number six at what became the market leader. Ran client services and research development. Also created Dynamic Logic's cross-media research, developing the methodology, managing the business and creating a new, multi-million dollar revenue stream.

Dynamic Logic

SVP, Research

Developed a range of research products and built research team supporting major clients including General Motors, Hewlett Packard, Continental Airlines and Procter & Gamble. Research services developed included usability testing, marketing analytics, and competitive analysis.

Jeffrey Graham