Jeffrey Deutch

Jeffrey Deutch serves as the Digital Innovation Lead at The Kraft Heinz Company, where he plays a pivotal role in identifying and implementing scalable technologies that provide a competitive advantage for the company's brands and customer teams. His responsibilities have recently expanded to include overseeing research and development as well as quality systems, which enhances visibility into product pipelines and aligns innovative technology with product launches.13

With nearly 20 years of experience in sales and marketing IT, Deutch has contributed significantly to Kraft Heinz's strategic IT initiatives. He was instrumental in developing the company's IT strategic plan, balancing core IT needs with transformational capabilities.1 Among his notable achievements is the launch of the "Kraft Heinz Rewards" pilot program, which incentivizes consumer purchases across the company's diverse brand portfolio.1

Deutch's current focus is on enhancing the speed of new product development to maintain a competitive edge in both physical goods and digital services. He anticipates significant changes in the consumer goods technology landscape over the next five years, including potential consolidation in shopper marketing solutions and the integration of services with physical products to remain relevant in an increasingly digital marketplace.12

For more detailed insights into his professional background, you can view his LinkedIn profile here .2