Jeffrey de la Fuente

Jeffrey de la Fuente is a prominent Creative Strategist at BKB, a campaign agency focused on societal change. He has held this position since December 2021 and is responsible for leading creative strategies that drive impactful campaigns. His work emphasizes the importance of action in brand activism, particularly in how brands communicate about social issues.13

In addition to his role at BKB, Jeffrey is also known for his background in the arts, being a dancer and choreographer, which complements his creative approach in strategy development. He describes himself as a lover of art and culture, with a strong focus on strategy, concept development, and social engagement.234 His expertise extends to understanding how brands can effectively engage with consumers on critical societal topics like diversity and climate change.12

Jeffrey's contributions to discussions on brand activism have been recognized in various forums, including presentations at events focused on strategic communication.1 His insights are particularly relevant in the context of how brands can navigate the complexities of societal issues while maintaining authenticity and effectiveness in their messaging.1