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Jeffrey Cooper
Non-Executive Director, Board Advisor, Chair, Investor
Jeffrey Cooper is a seasoned professional with over 10 years of board level experience, specializing in management consulting, retail, technology, food & beverages, and financial services industries.
He focuses on culture and customer centricity as critical aspects of board governance to mitigate risks and drive sustainability and long-term growth for organizations.
With a background in advising boards on customer and brand strategies, retail marketing, new product development, and sales strategies, Jeffrey helps businesses navigate increased competition and disruptions by identifying customer-centric market opportunities and optimizing marketing investments for better returns.
In an executive capacity, Jeffrey successfully grew Step Change, a Strategy Consultancy, where he led processes such as new product development, competitive intelligence, consumer insights, marketing strategies, and risk reduction associated with investments.
Currently, Jeffrey holds multiple board and board advisory positions in various organizations, including Non-Executive Director at Appellon and Business Excellence Australia, and Board Member (Advisory) at Charlie's Fine Food Co., Makinex Tools, Ethical Fields, and The Real Thing.
He is a Bachelor of Business graduate with a major in Marketing and a Member of the Australian Institute of Company Directors, known for his international speaking engagements on business strategy, growth, customer centricity, and new business development, earning recognition as the 'Best Speaker' by the Executive Connection.
Throughout his career, Jeffrey has been associated with prestigious organizations and initiatives such as Business Excellence Australia, The Garvan Institute of Medical Research, Telstra Business Awards, and more, showcasing his expertise and contributions to various sectors.
With a strong educational background and a wealth of experience, Jeffrey Cooper is a respected figure in the business world, offering valuable insights and guidance to organizations seeking sustainable growth and competitive advantage.
