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Jeff Stokes
President at STRIDE Franchise
Professional Background
Jeff Stokes brings an impressive and extensive background in the health and wellness industry, boasting over 25 years of experience that spans various critical roles from early-stage development to established franchise operations. His career encompasses significant leadership positions where he demonstrated strategic vision and a people-centric approach. Jeff's expertise ranges across multiple facets of the industry, including corporate wellness, medical fitness, and diet and weight loss programs. Notably, he successfully led club acquisitions and has a strong track record in enhancing profitability while maintaining a commitment to improving the quality of life of others.
In his role as President of STRIDE Franchise, Jeff has demonstrated exceptional leadership in guiding franchises to success, ensuring that system-level processes benefit both franchisees and clients alike. His previous experience as Vice President, North America at HYPOXI USA under the Fitness and Lifestyle Group highlights his capability in driving corporate strategies that align with market needs and trends. This role provided Jeff with insights into the evolving health and wellness industry, allowing him to leverage industry trends effectively in shaping corporate priorities.
Before his tenure at STRIDE Franchise, Jeff also served as an Advisory Board Member and Franchise Consultant at elements fitness, focusing on diet and lifestyle solutions while contributing his strategic expertise. His robust career saw him excel as an Operating Partner in Corporate Clubs at Anytime Fitness, where he managed multi-site operations with a keen eye for growth and retention. Jeff's previous positions at Life Time Fitness, including Senior Area Director for West Coast Operations and Senior General Manager for the Midwest, showcase his ability to manage large teams and operations while driving operational excellence and member satisfaction.
Education and Achievements
Jeff Stokes holds a Bachelor of Science (B.S.) degree in Business Administration and Management, along with a concentration in Physical Education from Salisbury University. This foundational education has equipped him with the essential knowledge and skills necessary to navigate the complexities of the health and wellness sector effectively.
Throughout his career, Jeff has developed specific specialties that enhance his leadership profile, including but not limited to executive leadership, strategic planning, sales management, and operations management. His dedication to retention strategies, public speaking, quality control, and training and development highlights his commitment to fostering talent and preserving service excellence within organizations. Jeff is adept in guiding multi-site management and franchise development, showcasing his finesse in both strategic and operational realms. His methodologies often incorporate mystery shops and quality control measures that yield actionable insights and foster service enhancement.
Achievements
Jeff's accomplishments across the health and wellness arena underscore his commitment to advancing organizational success while prioritizing human impact. He has cultivated teams that support enterprise-level systems, ensuring that the organizations he leads not only thrive financially but also enrich the communities they serve.
In his various leadership roles, Jeff's approach has always been people-centered. He believes that a sincere commitment to improving lives leads to enhanced business outcomes. His collaborative leadership style has proven instrumental in creating environments where teams thrive, producing service excellence and fostering a culture of innovation and engagement.
Jeff's extensive experience in corporate wellness, fitness trends, and franchise development has not only established him as a thought leader in the industry but also as a valued consultant and mentor. His contributions to management and operational strategies have assisted numerous organizations in navigating their growth phases successfully.
As a professional who is passionate about making a difference, Jeff Stokes embodies the essence of dedicated leadership within the health and wellness sector. His ongoing commitment to professional development, industry outreach, and strategic growth continues to inspire others in the field, making him a notable figure deserving of recognition.