Jeff Smith

Jeff Smith is a senior design professional currently serving as the Senior Director of Design & Research (Consumer) at Coinbase.4 His career in design spans several prominent tech companies and encompasses various leadership roles.

Professional Experience

Jeff's career trajectory includes significant positions at major tech companies:

• Coinbase: Currently leads the consumer team as Senior Director of Design & Research.12
• Airbnb: Worked as Experience Design Manager for the Design Language System (September 2019 - May 2020).1
• Facebook: Led design efforts against misinformation and polarization on News Feed and Stories, and contributed to the creation of Facebook.design.2
• GoPro: Served as User Experience and Interface Engineer (2013 - 2014).1
• thoughtbot: Worked as Product Designer (2014 - 2015).1

Skills and Expertise

Jeff is known for his expertise in:

• Product design
• User experience (UX) design
• Design systems
• Design management
• Combating misinformation in digital platforms

Notable Achievements

• His work has been featured in publications like The New York Times.2
• He has given talks on design management and scaling design systems.3
• Jeff has written about designing against misinformation and improving context for news stories on social media platforms.2

Education and Languages

While specific educational details are not provided, Jeff lists proficiency in several languages:

• English (native or bilingual proficiency)
• Arabic (limited working proficiency)
• Ancient Greek (limited working proficiency)
• Spanish (elementary proficiency)1

Current Focus

At Coinbase, Jeff is actively involved in growing the consumer team and Coinbase Design.5 He's known for his interest in making financial systems more open and accessible through design.

Jeff Smith maintains a professional presence on various platforms, including LinkedIn (username: jeffmatthewsmith) and Twitter (@jeffpersonified)6, where he shares insights about design and his work in the tech industry.