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    Jeff Silverman

    Founder and CEO Jeffrey Silverman Creations

    Jeff Silverman is the President of Global E-Commerce at Steve Madden, a prominent footwear and accessories brand. He has a notable history in the e-commerce and footwear industries, having been involved with Steve Madden in various capacities over the years.

    Career Overview

    • Early Career: Jeff founded Compo Enhancements, an e-commerce platform provider, which was acquired by Steve Madden in 2007. He served as CEO of Compo from 2005 until its acquisition.
    • Return to Steve Madden: After leaving Steve Madden in 2009, he returned in 2015 to manage Blondo, a brand under the Steve Madden umbrella, before taking on his current role overseeing global e-commerce operations.
    • E-Commerce Innovations: Under his leadership, Steve Madden transitioned its e-commerce platform to Shopify, significantly enhancing its online sales capabilities. This shift has resulted in substantial growth in the e-commerce sector of the business, with a focus on improving customer experience and reducing reliance on promotions.123

    Contributions to Steve Madden

    • Strategic Growth: Silverman has emphasized the importance of integrating e-commerce with wholesale strategies, aiming to enhance overall brand visibility and sales across all channels. He has noted that a significant portion of online sales comes from mobile devices.12
    • Operational Changes: He implemented strategies to reduce promotional activities and improve profit margins by limiting discounts to major sales events.12 His approach has contributed to a healthier balance between direct-to-consumer sales and wholesale partnerships.

    Education and Background

    Jeff Silverman holds a degree from Wesleyan University and has been involved in the e-commerce sector since 1994, showcasing his extensive experience in both technology and retail.4

    Overall, Jeff Silverman's leadership at Steve Madden has been characterized by innovative strategies that leverage technology to enhance both customer engagement and sales performance in the competitive footwear market.

    Related Questions

    What strategies did Jeff Silverman implement to boost Steve Madden's e-commerce sales?
    How did Jeff Silverman's previous company, Compo Enhancements, influence his approach at Steve Madden?
    What challenges did Jeff Silverman face when he returned to Steve Madden in 2015?
    How has the migration to Shopify impacted Steve Madden's e-commerce performance?
    What are the key differences between Steve Madden's current e-commerce strategy and its previous approach?
    Jeff Silverman
    Jeff Silverman, photo 1
    Jeff Silverman, photo 2
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    Location

    Greater New York City Area

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