Jeff Robertson

Jeff Robertson is an experienced marketing executive who has held several leadership positions in the airline and healthcare industries. According to his LinkedIn profile, he served as Vice President - Brand, Product, SkyClubs and Marketing Communications at Delta Air Lines from 2014 to 2016.1

Career Highlights

Delta Air Lines

Before his role as VP of Brand, Product, SkyClubs and Marketing Communications, Robertson had a long tenure at Delta Air Lines:

• Vice President - SkyMiles Program (2008-2014)1
• Managing Director/Director - Loyalty Programs/Insight & Analytics (2002-2008)1

He joined Delta in 2002 as director of Customer Insight and Analytics, where he was responsible for corporate CRM objectives and Marketing Research.24

Blue Shield of California

After leaving Delta, Robertson joined Blue Shield of California:

• SVP, Consumer Growth and CMO (August 2021 - December 2022)1
• SVP, Chief Customer and Marketing Officer (September 2019 - August 2021)1
• SVP, Chief Marketing Officer (April 2016 - September 2019)1

He joined Blue Shield of California in April 2016 as senior vice president and chief marketing officer.35

Education

Robertson holds the following degrees:

• Master of Business Administration (M.B.A.) in Marketing from Indiana University Bloomington1
• Bachelor of Business Administration (B.B.A.) in Accounting from the University of Notre Dame - Mendoza College of Business1

Other Notable Experience

• Management Consultant - Marketing Practice at McKinsey & Company (2000-2002)1
• Manager - AAdvantage Program at American Airlines (1997-2000)1
• Sr. Project Manager - Marketing Planning/Revenue Management at American Airlines (1994-1997)1

Jeff Robertson's career demonstrates extensive experience in marketing, customer loyalty programs, and executive leadership in the airline and healthcare industries.