Jeff Richards is an accomplished business executive and entrepreneur with a passion for driving innovation and growth in the food and beverage industry. With over a decade of experience in finance and investment banking, Jeff brings a unique perspective to his role as Founder and CEO of Mooala, a plant-based beverage company that is changing the way people think about dairy alternatives.

Jeff's educational background includes a Bachelor of Business Administration (BBA) in Finance from Baylor University's Hankamer School of Business, where he demonstrated a natural aptitude for finance and investing. He has since leveraged his education and experience to excel in a variety of roles within the industry, including positions at BNP Paribas Merchant Banking and Fifth Third Securities. While working in finance, Jeff developed a deep understanding of how businesses operate, which has proven incredibly valuable in his entrepreneurial pursuits.

As founder and CEO of Mooala, Jeff has overseen the rapid growth of the brand, which offers a variety of dairy-free milk and creamer products made from organic ingredients. In addition to Mooala, Jeff has also served on the Boards of The Great American Turkey Co., Magic Mind, and Peapod UNFI Advisory Board. In all of these roles, Jeff has demonstrated a commitment to building strong, collaborative relationships with partners and stakeholders, and to delivering value and quality to consumers.

Overall, Jeff's background in finance, coupled with his passion for innovation and entrepreneurship, make him a valuable asset to the food and beverage industry. He continues to drive growth and innovation in his role at Mooala while leveraging his expertise to help other companies grow and thrive.