Jeff Richards

Jeff Richards is a prominent figure in the consumer packaged goods (CPG) industry, serving as the Founder and CEO of Mooala, a company known for its innovative plant-based beverages. He has been actively involved with SKU, an Austin-based product accelerator, as a mentor since 2022. At SKU, Richards contributes his extensive experience and insights to help emerging consumer product startups navigate their growth challenges.15

Richards has a rich background in entrepreneurship, having been part of the DFW CPG community since its inception. He emphasizes the importance of networking and building relationships within the industry, which he believes are crucial for startup success.2 His role at Mooala and his mentorship at SKU reflect his commitment to fostering innovation and supporting new brands in the competitive CPG landscape.45

In addition to his current roles, Richards has previously held various positions that have equipped him with the expertise necessary to guide young entrepreneurs effectively. His involvement in SKU highlights his dedication to mentoring and sharing knowledge with the next generation of business leaders in the CPG sector.36